This week we rolled out a new feature update which allows you to identify who is an influencer
Influencers. The word seems to be thrown around so much nowadays, with the likes of influencer marketing as a strategy or celebrities like the Kardashians supposedly impacting Snapchat’s user base and uninstalls. As described by IMB,
“An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.”
How does an influencer enhance my content curation experience? As you know, we recently rolled out “topics” which are curated by content from top influencers. We have taken this experience one step further to be more transparent with you about who those influencers are. In your advanced settings, you now have the ability to dictate whether you want that particular feed to be from the top 20, top 100 or a custom score range of influencers. This short video shows you how and where you can find this functionality.
In addition, if you are looking for “top trending” content which you may want to post yourself or as part of a newsletter, we have made it easier for you to see what is the most shared content on each article where it says “XX influencers shared”. You can also explore who those influencers were that shared it.
The ultimate question I’m sure you are wanting to know the answer to … How is the influencer score worked out? There’s is a complex algorithm, but the key takeaway that you need to know is that topical influencers are the social experts on a topic within the Cronycle and Right Relevance platforms. The score provides a measure of the social capital earned by an influencer in a topic.