In the aftermath of the 2016 election, the term “fake news”, seldom heard previously, became ubiquitous. This was, of course, no coincidence: the unexpected victory of Donald Trump cried out for an explanation, and invoking the concept was one such attempt by the president’s many critics, who could not bring themselves to face the possibility that he won fairly. As one conservative commentator saw it, “just as progressive ideas were being rejected by voters across the western world, the media suddenly discovered a glitch which explained why. Fake news is the new false consciousness.” But the dissemination of disinformation and propaganda is as old civilization itself. The internet is merely a new means of spreading these, and even then, not especially new. Consider, for instance, the anti-vaccination and “9/11 truth” movements of the preceding decades, and the role played by the internet in amplifying the noises of otherwise small groups of dedicated ideologues or charlatans. So we are still left wondering: why only in the last few years has the term “fake news” entered public discourse?
A possible answer is that the point has been reached at which traditional purveyors of news feel that they no longer have control over broader narratives. Their sounding of the alarm over “fake news” is thus a desperate rallying cry in order to regain this control. Some have drawn an analogy to the invention of the printing press in the 16th century, which also revolutionized the spread of information and led to the Protestant Reformation (and of course, disinformation, such as exaggerated accounts of the horrors of the Spanish Inquisition). From this perspective, it is futile to resist the changing ways in which information spreads. One must adapt or die. In many ways, Donald Trump, who began his presidency fighting off a cascade of “fake news” allegations, including about such petty matters as the size of his inauguration crowd, has done a better job of adapting to the new informational eco-system. Twitter, with its 280–until recently, only 140–character limit, has turned out to be the perfect medium for a president with a reportedly short attention span. He also uses it to bypass the mainstream media in order to reach the public directly with his own message or narrative. And the president has masterfully turned the weapon of “fake news” around, aiming it right back at the media. At the end of 2017, his first year in office, he seemed to relish releasing the “The Highly Anticipated Fake News Awards”, a list of misleading or false anti-Trump news stories undermining the media’s insistence that it is impartial.
For all its faults, however, the mainstream media does have a legitimate point about the dangers of “fake news”. There must be an objective standard against which all purveyors of news are held and there does need to be a common set–or at least core–of facts upon which all rational parties in society can agree. But this is easier said than done, and it is far from obvious that there is a “quick fix” solution to this problem that does not merely favor one set of news purveyors over another, based on criteria other than factual accuracy. For example, many in the US fear that the Federal Communications Commission’s (FCC) proposed changes to “net neutrality” rules will give a few major companies the ability to speed up, slow down or even block access to certain web addresses or content. Comcast, for instance, is simultaneously the largest television broadcasting company, through its National Broadcasting Company (NBC) channel, and the largest internet service provider in the United States. Should the current FCC chairman’s plans to end “net neutrality” succeed, this will put Comcast in a powerful position to regulate–effectively–much of the online media landscape according to its own financial interests as a news organisation.
Social media companies such as Facebook have come under fire for spreading “fake news.” Although Mark Zuckerberg initially argued that Facebook is a tech platform and not a media company per se, he was eventually forced to concede that whatever he had originally intended the company to be, an increasing number of people around the world did in fact get their news primarily from their Facebook newsfeed and that Facebook therefore had a “a responsibility to create an informed community and help build common understanding”. Behind this corporate newspeak must also lie a very real fear that government regulation of Facebook as a media company could end up crippling its business model. If Facebook could be held liable for the spread of false information, it would need to hire thousands of fact checkers to nip this in the bud whenever it occurs, but doing so would be far too costly for the organisation, to say nothing of the practical challenges involved. Thus, it has had to rely on very imperfect “fake news” detection algorithms, and more recently, a deliberate de-emphasis of news altogether, the idea behind this being to return the platform to its original purpose of connecting friends and family.
But it is gradually dawning on many people that the war on “fake news” may be unwinnable. This is because there is no in-principle solution to the age-old philosophical problem of how to know what is true. If anything, this problem has become vastly more difficult now that there is an abundance of information to sort through, presented to us in a non-random–but not necessarily truth-tracking–way. We would all do well, however, to exercise greater skepticism in response to all truth claims, including official ones, such as the vague claim that Russia “hacked the election”. Skepticism does not come naturally to human beings, who are notoriously credulous. One should thus be taught to be skeptical from a young age, and to favor logical consistency and empirical evidence over other considerations when evaluating competing truth claims. This approach falls well short of a real solution, but it may help us individually and collectively to navigate the treacherous ocean of information in which we find ourselves. Hopefully, we will find ways of adjusting to our current information environment and a new equilibrium will emerge from the informational chaos. Cronycle is one platform that is ahead of the curve in this respect: it not only recognizes the problem of information overload, but provides its users with useful tools for finding the trustworthy, high quality content out there in the Wild, Wild Web.