Explainer: VPN Shutdown
Reading Time: 3 minutes

Dimitry B. Flickr manoeuvre (CC BY 2.0) – The view of Pudong, Shanghai

To call the Chinese government approach to the internet ‘hands-on’ might just be an understatement. The ‘Great Firewall of China’ is widely reckoned as one of the most wide-reaching examples of internet regulation, with control so great censors censors can now block messages server-side (a feature The Register reported had been used in the wake of Liu Xiaobo). Now, the state is turning its immense digital firepower on to virtual private networks (VPNs), the secure connections which offer users anonymity and obscure their IP address.

The country has long held that accessing banned sites (a mixture of major Western and domestic sites which are classed as ‘seditious’) even by VPN was a crime. The latest decision (set to kick in early next year) is to ban all personal VPNs. At the same time, it will limit corporate access to VPNs, giving state oversight of the connections. The government’s decision is a significant one, both for politics and business.

Amongst the suggestions for the timing and motivation behind the manoeuvre came from reporting on the earlier decision to ban encrypted messaging system WhatsApp – a desire for censors to impress Communist party elites ahead of a major reshuffle. Similar motivations might explain why the Chinese government put pressure on Apple to remove VPN apps from their store earlier in the month. On the other hand, this fits a broad pattern which the internet censors have taken to slowly tighten up restrictions. Whilst often more subtle (essentially denying users access in such a way that it is not clear what they are missing), the loophole which VPNs offer is clearly a significant one.

There are economic implications to the decision as well. VPNs, as a method of secure communications, are a fixture of corporate life. The Chinese government’s coming crackdown may not be targeted at businesses, but it remains unclear what status companies (both domestic and foreign) will have. It appears that the level of security and anonymity offered by the VPN will be essentially traded in for connections heavily policed by the state.

That being said, there is one apparent beneficiary of the artificially limits on accessing foreign websites: China’s own tech industry. Already, giants like Alibaba and JD.com have succeeded in carving out massive e-commerce industries (China providing the largest percentage of online sales this year, overtaking America). Whilst in the long – or even medium – run, we’re likely to see these turn out to be giants with feet of clay, heavier policing on VPNs at least secures their position in the Chinese market against potential outside competition.

That’s not to say that Facebook and other Western websites won’t continue trying to access the Chinese market, as the case of ‘Colorful Balloons’ shows. It’s a ‘stealth app’, essentially a clone of Facebook’s Moments app with the logo sanded off and accessible through WeChat, the primary Chinese messenger service. 

Colorful Balloons has not been a rousing success, as Quartz reported – probably both because the team behind it went out of their way to keep it nondescript, and also because Weibo, the primary Chinese social media site, is an entrenched alternative. Still, whether the coming VPN crackdown might encourage other Western tech companies to invest in stealth apps in order to keep a more legal foothold in China remains unclear.

China isn’t the only country to realise the advantages of banning of VPNs of late. Russia’s law against Virtual Private Networks and attempts to hide users’ identities, will come into effect in November. Whilst the Kremlin was quick to deny this would affect law-abiding citizens, the situation presents the same problems for foreign businesses and local residents alike. Whether other heavily policed states, such as Iran, close the loophole of VPNs, is conjecture for now – but it’s hard not to imagine that they are watching.

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The Age of Babel?

Reading Time: 4 minutesThe fear that the internet would be reduced to a overload of information is not new.  In scholarship, it was codified at least 11 years ago, in Yochai Benkler’s fairly ground breaking The Wealth of Networks. The Babel problem, as Benkler dubs it, essentially argues that when everyone is allowed to shout, either no-one gets heard, or money comes to determine who is. In short, it’s either information overload, or the ‘old pay to play’ model of mass media.

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Thought Leadership: Marketing Automation Is Your Secret Weapon
Reading Time: 3 minutes

automation and thought leadership

The phrase marketing automation has been gaining traction for quite a while now. That’s not much of a surprise. Marketing automation reduces time spent on repetitive marketing workflows. It gives great breadth of individualisation based on actionable insights. It ensures a personalised relationship with each customer at scale. It can increase revenue, it suits all kinds of businesses: B2B or B2C.

Now, smart organisations and individuals are looking at other uses of marketing automation. – as a tool to build brand authority and thought leadership through segmented campaigns, drip marketing, and curation.

Marketing Automation For Brand Authority

How can marketing automation apply to building brand authority and thought leadership?

Marketing automation leverages aggregated content to deliver relevant content directly to your audience. It help boosts your brand as influencers in your field by giving your audiences valuable content.

Marketers will be familiar with automation. Some will already have experience with it.

We define marketing automation as: “marketing automation lets you automatically send the right message to the most receptive users at a time that is convenient for them…” Marketing automation is the cornerstone to helping your business survive and thrive.

Preparing your strategy in becoming a thought leader depends on your chosen field. It may need TV spots, publications or speaking opportunities. Yet, It’s clear that for any business based online, a robust online presence is vital. Marketing automation is the point on which your online presence can hinge.

Remind Me, What Is Marketing Automation?

Marketing automation is software that automates tasks. It is applied to email, social, content channels, lead generation, metrics and management activities. It often combines insights from CRM, analytics and systems relevant to your business to drive leads.

It’s no secret we are big fans of automation. The Element Wave platform is designed for automating marketing experiences, especially on mobile. And Cronycle allows users to push curated content from RSS and Twitter direct to your website. We’ve seen automation work firsthand.

Marketing automation enables stronger communication. It lets marketers align their business with the needs and interests of their customers. It builds authority and helps position your brand as a thought leader.

Using Automation Effectively

Are you looking to utilise marketing automation to develop your position as a thought leader? We have these best practice tips to follow:

  • Are you an expert in marketing, baking, photography? Establishing long-term brand authority requires consistency. An automated email course can share your knowledge and deliver value to your sign-ups.
  • Automated email marketing gives a one-to-one connection with your audience. Newsletters with dynamic personalisation aligns your content with your audience profiles and preferences. A/B test, run reports and see what works. These drip campaigns do the hard work for you.
  • Mobile marketing automation delivers granular-level personal details to build contextual interactions with your audience. Drilling down into your user data, you can supply content to app users based on more than their interests. You can use their recent interactions and behaviours as triggers for your content.
  • Build up your customer profiles and use those to deliver in-depth authoritative content. Automatic tracking provides an understanding of each customer’s interests, habits and behaviours. Utilising long-term engagement loops means your customer profiles are always updated.
  • Segmentation is a no-brainer step for delivering brand authority. You can find out what works for your users and apply it to your content cycles. Use rules to separate your users into the groups relevant to your content and share it with them to help cement your status as an expert.
  • Marketing automation as part of your promotion cycle. Brand authority comes as a result of your content reaching the right people on the right channel. Adding your highest-performing content to your promotion cycle ensures it reaches new audiences.
  • Curate other expert content with marketing automation. Automate content from an RSS or content reader like Cronycle or Feedly to your chosen marketing automation tool. This helps release the burden of manual campaign creation.
  • Marketing automation display constant business activity. It shows that you’re putting in the work, showcasing your ability and talent.

At some point, as your business grows, you’ll need to look beyond the spreadsheets and email addresses that fuel your persona file.

If you’re making a concerted effort to build your brand identity as a thought leader, let marketing automation do the heavy lifting for you.


About the author

Cáit Power is Mobile CRM Team Lead for Element Wave. We make incredible technology that powers mobile marketing automation. Cáit’s background is in mobile marketing, journalism and travel.

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The Best Five Tools to Create Awesome Email Newsletters
Reading Time: 3 minutes

email newsletter tools

When it comes to email marketing tools there are thousands of options to choose from. The one size fits all approach doesn’t quite cut it. The best tool will depend on the size of your company, what you would like to achieve, your budget and etc. There is a lot to consider. The following list will give you a run-down of the tools that tick a lot the boxes.

AWeber

AWeber is an email automation tool. This newsletter tool helps you build campaigns with easy to use templates. The tool has a WYSIWYG editor which is an excellent feature for front-end web designers. AWeber also provides email marketing classes on strategy and audience building tactics.

Features include:

  • Autoresponder capability with advanced scheduling
  • Third party integration
  • Spam check program
  • Advanced subscriber forms
  • Import contacts
  • Free templates and stock photos
  • Track emails to analyse your marketing campaign

Pricing: Unlimited emails at $19 a month for up to 500 subscribers

Publicate

This tool has everything you need to send out epic content to your readers. It integrates with tools like HubSpot, MailChimp, Gmail, Outlook and Cronycle. Publicate has an easy-to-use drag and drop editor that allows you to push your favourite content to newsletters and webpages.

Features include:

  • Simple drag and drop editor
  • Mobile responsive HTML
  • Easy to create, customisable mobile responsive HTML templates
  • All your content and favourite sources, in one place for easy management
  • Integrates with Feedly, Slack, Chrome, Pocket and more

Pricing: Get access to unlimited emails, integrations and analytics from $15 a month

Campaign Monitor

Campaign Monitor is powerful email marketing and automation tool aimed at businesses. It uses a drag and drop builder with fully customisable design. With the A/B testing tool, you can test out subject lines and optimise to boost click through rates.

Features include:

  • Hundreds of email templates
  • Send out targeted messages using audience data
  • Track, test and optimise
  • Seamless integration with CRMs systems

Pricing: Get basic email support at $9 a month, send 2500 email to a list of 500 people

iContact

The tool is designed to manage your business contacts and add them to your email list. It integrates with CRMs like Salesforce to use data and segment the audience. iContact helps you send out social updates via Twitter and Facebook to help you connect with your audience.

Features include:

  • Easy-to-use email campaign management
  • Social Media Scheduler
  • Spam Check
  • Manage audience lists

Pricing: Send out emails to 500 contacts at $14 a month

Mad Mimi

Mad Mimi is known for simplifying email campaigns. Edit emails with ease and see quick stats. Create drip campaigns for customer engagement with Mad Mimi.

Features include:

  • Customised themes
  • Add contacts via CSV files or paste from a spreadsheet
  • Integrate forms direct to your website
  • Track real time for links
  • SSL security to ensure mail delivery to subscribers

Pricing: Plan out sending emails to 500 contacts at $10 a month

What’s Next?

Pick the one suited to your needs and build awareness, boost engagement and generate leads with the right newsletter tool.

We’d love to hear about your choice of tools. Get in touch!


About The Author:

Lavanya Loomba is a content writer and marketer. He covers topics related to content marketing and innovations in the world of social media. He also loves making cartoons and painting t-shirts in his spare time.

You can connect with him on Linkedin and also view some of his work here.

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How one piece of content had over 850,000 page views
Reading Time: 5 minutes

How 1 piece of content got thousands of views

At Mykidstime we’ve been working on a specific content strategy for the last 2 years, which has yielded results for our business, won us awards and ended up exceeding our expectations. Today I’m going to tell you the story of how one particular piece of content has had over 850,000 page views. It’s a fun story but it’s also interesting in terms of dissecting why it has been so successful.

The Last Time Poem

The content in question is a piece called “The Last Time Poem”. It’s a sentimental poem about the last time that parents do things for their child.

We knew from our community on social media that parents love sentimental content but what’s been amazing is that the content to date has had 852,452 page views and over 80,000 social shares.

Clearly, people love it but what’s really interesting is the process of how it came about and some key things that helped to drive the success.

best articles huge views

 

Targeted Content

If you are writing content for your business then you need to target that content at your end users, your customers, your prospects, your avatars/personas.

The more targeted the content is to the audience the more likely it is to interest them.

In our experience on Mykidstime there are 5 motivations for people reading content.

  • It engages their emotions. Whether that emotion is sentimentality about their kids as in the case of our content piece, or anger, or joy, or whatever emotion you are aiming for people to have, people love to be touched emotionally in some way.
  • It solves a problem. Why else are those life hacks content pieces that you see all the time online and on social media so shared? Because people love solving annoying problems they have in their life.
  • It adds value to their life. This could be saving them time or making them a better person, for example, so when we write content, we are competing with a million other things that people could read or look at or watch online, so adding value to their lives will make your content more likely to be read than not.
  • A very powerful catalyst. People want to know that they are not missing out. So we see this on Mykidstime in content that is about being a better parent or things to tell your teenager – the reader wants to read it to make sure they aren’t missing out somehow.
  • It amuses. Another strong contender to getting people to read, people like to be amused and funny content works well in terms of shareability.

You then have to pay attention to other factors such as title, visual, where you will distribute your content but your starting point is who is the target reader you are writing for and how can we hit one of those 5 things on our content.

Social to Content to Social

Using social media to listen to your community then delivering the content they enjoy back to them is a virtuous cycle. (Think crowd sourcing tips, for example,  which you then use to write a blog post and share back out again to your community.) Here’s what happened with The Last Time Poem:

We posted a text version of the poem on our Mykidstime Facebook page and we noticed that it had a great reaction – lots of comments and likes and shares.

So we decided to create a blog post on our WordPress website.

Finally we reshared the blog post back out on Facebook. Again great reaction and lots of comments, like and shares.

We continue to reshare this particular blog post link regularly on our social channels.

When you see that content has resonated with your audience, it’s important to continue sharing it out on a regular basis. So looking at your Google Analytics to see what content has been most viewed on your website, where the traffic has come from to that content, and including it then in your social media content schedule is a key piece.

The importance of the visual

With any online content nowadays it’s important to choose a strong visual as the lead image. We found a retro black and white image of a mother kissing her child that harked back to childhood and felt nostalgic.

An ideal lead visual should tell the browser at a glance what the piece is about. If you need to, you can add your content title to the image (and branding too), this will also increase the chances of turning the browser into a reader.

With online attention spans now being less than 8 seconds according to a study carried out by researchers at University of Western Ontario’s Brain and Mind Institute, it’s important that you choose your visual carefully to maximise the opportunity you have when people see it. And that the visual along with the title or headline entices action too.

[quoter color=”plum”]So the easier the user experience is for them to share your content, the more chance you have of driving results from your content.[/quoter]

The Importance of Social Sharing

Another element to the success of our content has been the social sharing plugins on our website. They make it easy for people to like and share our content across social platforms they use.

After all, we see it all the time on Facebook don’t we?! People share on Facebook because the platform has made it super easy to share content, all the user has to do is click that share option under the post and one further click has it spreading out to their network.

So the easier the user experience is for them to share your content on your own website, the more chance you have of driving results from your content.

And by the way, when you publish a new content piece, you should social share it straight away as that helps search engines to see that it has validity.

Don’t forget SEO

Building in keywords into your content also helps drive results. If you google “the last time poem” our link comes up first. This has helped bring traffic and drive out the content. So don’t forget to do your SEO basics like hitting keywords, structuring well etc.

Google and other search engines now look at the social shares as a measure of how relevant people found the content and as we know, relevance is king when it comes to SEO.

So to summarise, targeted content with a strong visual coupled with smart social media distribution – your own social channels and social plugins to encourage sharing – are keys to hitting wow results with your content.


About Author:

Jill Holtz is co-founder of award-winning parents’ website www.mykidstime.com and new B2B digital marketing website www.digital4sales.com. Jill can be found on LinkedIn at https://ie.linkedin.com/in/jillholtz and Twitter at www.twitter.com/jill_holtz and you can find Mykidstime and Digital4Sales on social at:

Facebook at www.facebook.com/mykidstime
Twitter at www.twitter.com/mykidstime www.twitter.com/digital4sales
Instagram at www.instagram.com/mykidstime www.instagram.com/digital4sales

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How to use the three R’s: Reduce, Reuse & Recycle to create effective content
Reading Time: 5 minutes

repurpose content

In this article, we’ll show you how to create compelling and effective content using the three R methodology – Reduce, Reuse & Recycle.

Reduce

Creating valuable content isn’t all fun and games. Publishing top notch content and meeting deadlines can get a bit hectic at times. Don’t worry; you’re not alone. Even the best authors at times have published content they are not very proud of.

So why not combat the frustration, by reducing the content creation time?

Establishing a workflow

To put it simply, a workflow is a checklist of steps required to create and publish content. Workflows save time as they set a pre-defined path to follow, it ensures your efforts contribute to the larger organisational goals and keeps everyone on the same page.

A workflow includes the following:

  • Identifying a theme or topic
  • Gathering the stakeholders involved
  • Assigning the role of content governance
  • Identifying the distribution channels of content
  • Content optimisation for search engines
  • Setting up deadlines for publication
  • Promotion and amplification of content

Tools to your rescue – Trello, Meister task

Setting up guidelines

Following particular guidelines for creating and managing content, reduces the hindrances in content creation and even boosts creativity. When digital guidelines are positioned correctly, they help provide better content experience to your audience.

You can setup guidelines for editorial, design and delivery. If you miss out on the benchmarks, you can turn to the guidelines for answers.

Guidelines you can use for reference:

Editorial – How to set up editorial guidelines, writing and citation styles

Content – How to structure content for a web page

Design – Brand guidelines, type of images to be used

Delivery – Distributing content via a distribution platform

Tools to your rescue –  DivyHQ, WriteWell, Marketing.ai

Analyze data

There is no better way to find out what type of content is a hit or miss. Look at the analytics data to see what type of content is under-performing. Use data to enhance customer experience and streamline the content creation process.

A data-driven content strategy generates nearly five times more revenue than a standard content marketing tactic.

Tools to your rescue –  Buzzsumo, Google Analytics

[quoter color=”yellow”]The posts which remain evergreen are one of the strong contenders to repurpose[/quoter]

Reuse

The main idea behind reusing or repurposing content is to take something you have created and give it a fresh spin. You might already have a content pool from your blog. Dig into your metrics to find out the top posts with views, time spent on the website and social engagement.

If an article is well informative, make sure to do a quick editing before re-publishing. The posts which remain evergreen are one of the strong contenders to repurpose.

Update existing content

Actively review and change the existing articles to match the needs of today. New information about a particular topic might make your content piece look outdated. To stay relevant in search results and keep fresh content for your readers, update the existing articles.

The focus is to entice customers to visit your website by consistently delivering updated information. Find out what content you can expand on in context to the current industry scenario to get more eyes on your blog.

Social media

Look for unique content which can be used beyond the social networks. Platforms like Facebook and Snapchat let you download content which can be used to grow and create an audience.

Let’s say you create a Facebook live video and do a quick Q/A with your customers. You can later download the video and convert it to a blog post answering the specific questions and also giving an overall view of the topic.

The benefit to repurposing content from social media is that you already have an idea of what your audiences engage with. You can further utilize that content piece to gain an additional audience.

Reformat

There are different mediums you can use to convert the content you’ve created.

Some of the different formats you can use to go the extra mileage includes the following:

  • Infographics
  • Videos
  • Emails
  • PDFs
  • Podcast / Webinar
  • Live stream
  • GIFs
  • Ebook
  • Forum / Discussion
  • Case study
  • Testimonials
  • Emails
  • Remarketing ad
  • Quiz, Poll, contest

With this approach, you can make most of your content accessible and more immersive for your audience.

[quoter color=”yellow”]Collaborating creates a positive brand perception and is a good opportunity to create more audience[/quoter]

Recycle

Recycling content is a process which makes it possible to create new assets out from the existing ones. You can easily face-lift the content previously created, turn them into bite-sized chunks and reap long-term rewards.

Syndicate

Using syndication networks, can get more views to your content. Websites like Business 2 Community, allow you to syndicate content previously created. Popular paid networks include Outbrain, Zemanta and Taboola which use your content to send it across various websites.

Benefits include:

  • Reach out to more potential customers
  • Get more organic traffic
  • Stop worrying about creating content
  • Focus more on amplification

You cannot ignore these benefits as it makes your content work again and again.

Collaboration

Unleash the power of content with collaborations. As the customers you want are already the fans or followers of a brand, you have the opportunity to build a trusted relation with them. You can pool in the audience of the other company to create content which will drive demand for the products you offer.

Creating great content which impacts an audience isn’t easy, you along with a partner can successfully leverage a bright idea to build relationships.

Avis, a car rental company produced a video in collaboration with TOMS shoes, as both brands share a common impression and social values.

Collaborating creates a positive brand perception and is a good opportunity to create more audience.

Curate user generated content

Accelerate your content marketing efforts with user-generated content (UGC). Drive results with content which is real and proven. It can be in the form of pictures, videos, tweets, blog posts and is the result of users promoting the brand.

Coke’s campaign dubbed as ‘Share a Coke’ took all over the world, and for increased engagement, customers were asked to share photos of themselves enjoying the drink. The campaign resulted in thousands of UGC content which promoted the business and enhanced the brand’s image.

Tools to help you curate like a pro include Curalate, EngageSciences, Janrain, Cronycle.

Less is more

Using the three R’s with a mix of effort and creativity lets you use the existing content assets to weave magic and go the extra mile.


About The Author:

Lavanya Loomba is a content writer and marketer. He covers topics related to content marketing and innovations in the world of social media. He also loves making cartoons and painting t-shirts in his spare time.

You can connect with him on Linkedin and also view some of his work here.

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The Best Examples of Content Marketing for Retention and Loyalty
Reading Time: 4 minutes

examples of content marketing for retention and loyalty

We live in a time where providing only a great product or service is not enough to retain and create loyal customers. To keep your business up and running, content is your most valuable and go-to resource.

“Content is King”, is one of the most popular sayings in the digital world.

So, how is content important for customer retention?

A business thrives on its customers. They are the single most building block for healthy business growth. Selling a product can be considered a goal, but customer retention should be the long term objective. A satisfied customer can turn an evangelist for your business and return more for the services you offer.

The cost of acquisition of a new customer is five times more than maintaining existing customers.

[quoter color=”plum”]Content is your most valuable and go-to resource[/quoter]

By creating content keeping customers in mind you are in an advantageous position to retain customers by offering them a favorable experience. If you reward customers with a good experience, they may return the favor by promoting your product.

Great content examples

The perfect content model works at the intersection of fulfilling customer’s need and achieving business goals. Let us take a closer look at the best content marketing examples for customer retention and loyalty.

HubSpot – Helping marketers deliver targeted content

The inbound sales and marketing platform creates online content for marketers daily.

HubSpot blog covers topics related to marketing and sales to attract over 2 million monthly visitors. HubSpot specifically targets users across a range of marketing topics and uses magnets and gated content to maximise the goal of procuring leads. The broad spectrum includes well-organized content with guides, eBooks and templates.

Work like the Hubspot model and break your blog content into several different topics followed by compelling lead generation magnets to ensure customers are engaged.

GoPro – Adventure is fun with these cameras

Video content has now become the primary mode of communication amongst online users. 64% of users are likely to buy a product after watching a related video.

GoPro is dubbed to be the world’s most versatile camera. Getting your target audience to work for you has been one of the quickest ways to grow a business and GoPro has perfected the art of putting customer as the hero.

Users upload their adventurous journey captured with GoPro, which is then used to entice potential customers with an array of viral videos.

The video of fireman Cory Kalanick rescuing a kitten from a burning house received over 20 million views on YouTube.

From GoPro we learn about the type of content which resonates with the audience and how it can be leveraged to bring back more customers.

General Electric – Humanizing Tech

This company has innovation in its genes. GE is changing the face of the future and pushing the boundaries of content. GE believes in innovation and covers the topic in a unique way by experimenting with various content formats.

This gives them the chance to select the right stories and put it across in a new angle.

GE has always been among the first brands to adopt new social media functionalities.  From GE using drones to producing podcast, the brand is consistently experimenting.

This makes GE produce interesting content across relevant platforms and meet the audiences demand. Tailoring content to the specific platform is the key to staying relevant in an information overloaded world.

[quoter color=”plum”]Creating content and presenting in a unique digestible format can easily grab the attention of your customer[/quoter]

NYT – Keeping users engaged leveraging IT

New York Times, a print media paper has also taken over the digital world.

It is setting an example for how to package an old medium to a modern cutting-edge world.

NYT introduced Virtual Reality (VR) to create an immersive experience for its customers. With the introduction of VR, NYT presented its audience a new way of presenting content.

Creating content and presenting in a unique digestible format can easily grab the attention of your customer.

Tactics for customer retention

  • Learn about your customers’ interests

How about creating a frictionless experience by identifying customers’ interests?

Businesses lose a customer because they cannot interpret the buying behavior.

For example, if a customer has to go through a series of steps for completing an online purchase, a drop in checkout rate might be seen. To optimize conversions, knowing what a customer would like to see will help you create a favorable user experience.

  • Don’t just sell, inform your customers

What about the latest industry news or a technique which could save time? The need to inform the customer to take the right action is more important than ever. Actionable insights which make a customer help correct or improve an action is key. Do not be sales focused, inform the customer about how your product can work wonders for him or her.

  • Employee advocacy

Looked under the hood?

Did you find the most under-utilized assets?

Yes, the employees. Serving as advocates for your brand, personalized customer experience can be easily delivered. Employees can share their passion with the customers by offering prompt customer service and also cross-sell products while interacting with them.

  • Solve a Problem for Your Customers

Why would anyone buy your product if it doesn’t help them achieve any of their goals?

Retention is the byproduct of a great service to help solve the customers’ problem. You’ll able to gain loyalty as you become the problem solver.

[quoter color=”plum”]Leveraging content marketing for customer retention requires a long term strategic approach of providing valuable content to your audience.[/quoter]

  • Keep your audience informed

Added a new feature to a product, fixed bugs in the existing software or offering discount, keep the audience informed about what you are working on. This will help keep them engaged and well-informed. Improve your product offering, encourage participation and also beta test your products by inviting your audience.

Over to you

Take time to understand how the customers perceive your product. A happy customer drives the success of an organization and leads them to another loyal customer. Leveraging content marketing for customer retention requires a long term strategic approach of providing valuable content to your audience.

Create loyal followers and grow your business using content suited to your customers’ needs.


About The Author:

Lavanya Loomba is a content writer and marketer. He covers topics related to content marketing and innovations in the world of social media. He also loves making cartoons and painting t-shirts in his spare time.

You can connect with him on Linkedin and also view some of his work here.

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Four Types of Content Curation Ideas
Reading Time: 4 minutes

content curation for content ideas

‘The Internet is becoming the town square for the global village of tomorrow.’’ –  Bill Gates

The beauty of the internet is that you can learn about anything you like. With an abundant of information out there, you can learn how to code or speak a new language, all just a click of a button.

You can also share what you like with your peers and friends. But finding stuff to share is an art we call ‘Curation.’ Curation is the act of selecting, refining and arranging to add value to the content you like. The concept of curation is interesting, as we relate it to a museum curator who is responsible for managing and showcasing cultural collections.

If you too are looking to develop that showcasing skills to your friends or followers, learn all about the art of curation and ideas to help you get started.

Content Curation & The Marketing Mix

Let’s take an example of Facebook. You might have hundreds or even thousands of friends on the social platform. But do see the posts from all of your friends at the same time, well is almost impossible to know about what each of your friends is sharing. So Facebook, introduced its algorithm update to bring the curated content of the friends you interact with. Similarly curating content over the web and integrating it into the marketing mix is now becoming popular.

Primarily because of the following reasons:

1)    Fewer resources required

Though it doesn’t mean that curation is free, it still requires curators to dig out content from the internet mine.

2)    Save time

Creating content requires you to have a proper framework for understanding the requirement to proofreading for content quality. This requires a lot of time. Curation, on the other hand, can help you dedicate the same time to uncover great content.

3)    Developing relationships

Curation is another great way to develop a connection with different brands. By linking and sharing the content developed by other organizations, you can easily get noticed. This gives you can chance to establish a relation with the brand and leveraging it for sharing your voice.

4)    The Human element

Surely search engines are a way to help you find content on the web. But a pair of human eyes viewing and sharing content also adds tremendous value. Take forums like Quora where people answer the questions posted by other users. This adds the element of human touch to the conversation, along with the discovery of useful content which might have otherwise been missed out.

5)  Building Authority

By curating content from top niche websites, you are bound to become an authority. With the result of increased website visits and subscriber base. 

[quoter color=”yellow”]The internet is a vast ocean of content so finding valuable content is a crucial task[/quoter]

Finding Great Content

The internet is a vast ocean of content so finding valuable content is a crucial task.  Spotify has over 30 million songs and 100 million users’ monthly users but even then there are soundtracks which have never been streamed. To solve the problem, Spotify acquired The Echo nest, a music discovery platform in 2014.

The same goes for you, how do plan to discover content. So, let’s dive into how you can find epic content on the internet and become a rock star curator.

Types of Content Curation Ideas

  • News aggregators

Also known as RSS (Rich site summary) reader, they were first launched in 1999 by Internet browser Netscape. One of the first popular sites using this technology was the New York times and today websites commonly use RSS feeds to give readers their latest content.

With the aggregation technology, the content of different websites is consolidated onto a single page, which reduces the time and effort required to hunt down new content. In addition to reading content, you also can retrieve the updated information as and when required. There is no dearth of news aggregation websites which allow you to aggregate content related to your targeted niche.

News aggregator websites include: Pocket, Feedly, Cronycle, Alltop, Popurls, Flipboard

  • Curation Platforms

Content curation platforms consistently help you find, organize, annotate and publish the content for your target market, so no more fear of missing out. Curation platforms can help you and your team of content creators and editors to manage and publish content successfully. There are a variety of curation platforms out there, so you’ll need to determine your objectives of selecting a platform.

Curation platforms include: Curata, Scoopit, Paper.li, Storify, Drumup

  • Follow Influencers

Influencers are the people who have an established fan base. Take, for example, Kim Kardashian; she has a loyal fan base. So, any product she endorses has the potential of becoming a massive hit. Tapping the content created by these influencers is also a way to target your audience.

Pro Tip: Using Twitter and IFTTT recipe to track influencer mentions. Select an influencer you want to target and IFTTT will help track that mention on Twitter. You can later re-use the content published by the influencer as a round-up post.

  • Social Bookmarking sites

Social bookmarking sites are used by people to discuss and share content they like. These sites also serve as a platform for discussion and provides you an edge over the discovery of content via an algorithmic search engine.

It is another way to give your content a human touch as these sites let you find how users feel about the particular piece of content. Get content inspiration, find out what resonates with your audience, what makes them laugh and share a content piece. With these sites, you can find the highest performing content of all time.

Social bookmarking sites include: Reddit, Digg, Newsvine, StumbleUpon

[quoter color=”pink”]If you can be that source of precise information, you are likely to become the leader in your industry[/quoter]

Over to You

2.5 quintillion bytes of data (which is equivalent to 2.5 Billion GB) is created every day. This data comprises of social media posts, tweets, images and WhatsApp messages to name some of the few. As 90 percent of the world’s data has been created in the past few years, the need for expert curation is more than ever before.

If you can be that source of precise information, you are likely to become the leader in your industry.

Keep Curating awesome content!


About The Author:

Lavanya Loomba is a content writer and marketer. He covers topics related to content marketing and innovations in the world of social media. He also loves making cartoons and painting t-shirts in his spare time.

You can connect with him on Linkedin and also view some of his work here.  

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The new rules for content on mobile
Reading Time: 4 minutes

write for mobile

The current state of content consumption looks a little like this: Mobile devices are dominating. Attention spans are shorter (are you still reading?) Thumbs are in near-constant scrolling motion and smartphones are multi-tasking. 80% of internet users have a smartphone. According to data from just last year, 68% of all emails were opened on a mobile device. Of those 52% were on smartphones and nearly 42% on an iPhone.

Traffic on mobile is outstripping desktop for a lot of the world’s leading brands. This is where content becomes your ally. Understanding the mobile consumer and their content needs and wants will help you drive conversions and long-term value. When we refer to mobile it includes the likes of – push notifications, SMS, in-app messages, email and mobile landing pages. In general terms, these channels share some similarities to desktop. It’s the subtle differences you should focus on. Getting these right can be the breaking point for your brand’s success on mobile.

Understanding

Following your customer traffic on mobile as you would on desktop and managing those customer workflows helps you pinpoint what to send and when. These consumer journeys are intimate and content needs to adhere to the new rules for mobile: where and when it’s being seen, and what’s the purpose?

According to Deloitte, a quarter of UK Smartphone users reach for their mobile within five minutes of waking up and half within the first 15 minutes. Homescreens are effectively the new point of contact for users. Take some time to learn what your consumers want and how they are getting there.

Set your metrics and follow-through. Monitor when your users are most active: perhaps it’s an early commute time and your media app wants to deliver a full morning round up? Retailers should look at in-app cart additions and follow-up with a personalised coupon to gently reinforce the call-to-action to buy. Sporting organisations can monitor timing and watch for peaks and troughs. This could be at match-time or when a team gets press coverage. Learn about your mobile consumer in the context of your vertical.

Personalisation

A one-size-fits all strategy no longer applies. Mobile consumers expect content and engagement based on their interests. Media brands like the New York Times and Guardian Mobile Labs use personalization to tailor to their audiences. Data based on demographics, geographics or behaviour can and should be used to adapt content to your audience. In the betting and gaming vertical, at Element Wave we’ve seen the impact of this in numerous ways; one example is sending content about multi bets to bettors who have previously placed these types of bets. The results were seven times as many multi bets placed in comparison to control groups.

Consumers expect information that is relevant to them. Individualisation at scale is the key to success. Not only does personalisation ease the buying process, but consumers are coming to expect it built-in.

Personalisation triggers

Adding app users, or mobile web page viewers to specific groups and sending personalised content can be the difference between conversion and abandonment. Base your content around user behaviour: In retail apps, play with sale messaging for users who visited a minimum number of pages for the same user or trigger messages as a result of a specific app action; page visit or add-to-cart. Prioritising specific content for mobile users will increase your conversions and drive consumers towards your business goals.

Multi-channel

Data says that users jump from channel to channel during the buying cycle. MyBuys says 66% of consumers use more than one device during a buying cycle. Oftentime consumers will add to cart on mobile and finish their experience on another device. Brands should look at making it as simple as possible to complete an action with one click.

Practical tips for writing for mobile

  • Use Action Words: using strong words creates urgency and taps into the psychology of app users. Reach out with words like: ‘limited supply’, ‘closing soon’, and ‘you’ and ‘yours’ to increase conversions.
  • Calls-to-action: Does each piece of content do something? Does it guide the user with ease to the next step in their journey? Whether the aim is to read more or browse a retail page, a call-to-action can can be a guide through your app experience.
  • Frontload essential information: Are you trying to communicate a sale or is this a long-read that you’re encouraging people to read through to the end. Put your most important information first.
  • Always deep link – guide users to their destination page. Sending a message to a user with a call-to-action that doesn’t link to the relevant sale or action page is frustrating.
  • Be Bold! Short and sweet is better for mobile: Your main message should be front and centre and read in the first moments a user opens the app or browser. Longer sentences get lost below the fold.
  • Message lengths: This is extremely relevant for the likes of push notifications or SMS; depending on the device, your message could be limited to 127 characters or fewer.
  • Bullet points, (like this!) Scrolling has become a natural extinct. Latest reports suggest scroll time on Facebook alone is one hour per day. Keeping content short, sharp with minimal words, ensures it’s easy to read and nudges users to follow through to the end.
  • Brand instantly: Using brand colours or logos will give your message an instant air of familiarity for a user.
  • Automation: Utilise the automation tools at your disposal to optimise the content process.
  • Keep iterating and as you would on desktop monitor what works and what doesn’t.

Cáit Power is Mobile CRM Team Lead for Element Wave, a technology company that makes market-leading mobile marketing automation. Find out more about mobile marketing, app user journeys, digital content (and great cakes in Galway) on twitter twitter.com/@IsMiseCait, LinkedIn or ElementWave.com

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How the Echo Chamber won Trump his presidency
Reading Time: 4 minutes

American Likes 1

“It was the best of times, it was the worst of times…” pretty much sums up 2016 in a single sentence. Today’s result in the American Presidential Election came as a shock to many, partly because all the data pointed to the contrary right up until the day itself. It seems we are still a long way from understanding the contextual nature of mining big data for information, and this problem extends itself into how we are becoming heavily reliant on similar systems controlling how we consume information.

Nowadays we use Facebook, Twitter, and other social networks to gain information, ingest content and read the news. We often see what we like and like what we see, resulting in biased social feeds because of this echo chamber. Most of us have realised how biased our news feed is which is down to how we use them, but recent political events such as Brexit and the US election have shown us the extent of just how much this is the case.

[quoter color=”yellow”]We unknowingly accept the echo chamber we’re placed in because we are fed information we like and agree with our own opinion.[/quoter]

In many cases, users don’t even realise that they consume one-sided, or similar information because of the social circles around them. This entire phenomenon can be chalked up to “You don’t know what you don’t know,” and users end up only reading regurgitated information. As a consequence, we unknowingly accept the echo chamber we’re placed in because we are fed information we like and agree with our own opinion. It’s then reinforced because people in the same social sphere agree with us too. So the echo chambers’ cycle remains because it gives us a false sense of affirmation that we are right in our beliefs – also known as a confirmation bias.

How likes divided a nation

The 2016 U.S. Election coverage is a perfect example. The Wall Street Journal recently put together this graphic which depicts how feeds may differ to Facebook users based on their political views: http://graphics.wsj.com/blue-feed-red-feed/

In the graphic, you can see Liberal and Conservative Facebook feeds side by side and how much they differ. After all, your feed is designed to prioritise content based on what you’ve liked, clicked and shared in the past. This means that conservatives don’t see much content from liberal sources and vice versa.

This particular presidential campaign has been fought on an entirely different content battleground than others, with a new army generating that content at high speed; with low value but an extremely high impact judging from today’s outcome. According to an article in Wired, one in every five election-related tweets from September 16 to October 21 was generated by a bot. These bots automatically generated content that met the criteria of the political agenda.  Because of the deluge of tweets, they triggered and shaped online discussions around the presidential race, including trending topics and how online activity surrounding the election debates were judged. The problem stems in a shift from an Information Economy to an Attention Economy, where he or she who makes the most noise, wins. Unfortunately, noise does not equal signal but you can’t tell them apart when a bot or algorithm is involved.

The perfect example of this was the revelation that over 100 pro-Trump websites were in fact, being run out of a small town in Macedonia. Posts weren’t being generated by bots but by a small group of teenagers making money from click bait articles which were mostly false and misleading. The most successful post, according to Buzzfeed when they investigated the issue was based on a story from a fake news website, was the headline on the story from ConservativeState.com which read “Hillary Clinton In 2013: ‘I Would Like To See People Like Donald Trump Run For Office; They’re Honest And Can’t Be Bought.’” The post was a week old and had racked up an astounding 480,000 shares, reactions, and comments on Facebook. Those numbers are astounding and prove that attention means more than information.

Breaking the cycle

Bots and algorithms don’t seek out opposing views or surface them for readers because they’re not built that way. They serve us what we want to hear. It’s the same when we’re served news written by human hands specifically for our tastes. We become trapped in a filter bubble wrapped around an echo chamber (or should that be an echo chamber wrapped around by a filter bubble?!).

[quoter color=”yellow”]Bots and algorithms…serve us what we want to hear[/quoter]

The way to break free from this is to start understanding how algorithms work, why content screaming for attention can no longer be trusted as relevant, and to surround ourselves with different viewpoints. The ultimate goal is balance and only this way can you find a new perspective, different content, and learn what you don’t yet know.

We should be more selective in the content we consume. Instead of the algorithm doing the filtering first, we should manually look to filter the news, media, and information ourselves in order for algorithms to gently nudge new information by suggesting opposing views that broaden our perspective.

The algorithm should be the one to challenge our point of view, not reinforce it.

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Why Collaboration Leads to Great Insight
Reading Time: 4 minutes

collaborative insight

Andrew Vorster shares his expertise on the importance of sharing, commenting and annotating on content to draw quality insight.


“How do you always find the good stuff?” he said shaking my hand vigorously – “there is just so much noise out there but whenever I see you present I discover something new to think about – what’s your secret?”

It wasn’t the first time I’d been asked that question – and hopefully it wouldn’t be the last – because there is no “secret” to doing what I do. I’m very happy to share and encourage as many people as possible to do the same – because that’s actually how I do what I do.

I’ve made a career out of keeping on top of the latest trends and I’ve prided myself on being the catalyst for innovation and change wherever I’ve been.

I’ve held many job titles in the past and while those have reflected my position and responsibility in the organisation I was working in at the time, I have generally been hired for how I do what I do without my employer realising it at the time. In every role that I’ve had, I’ve been able to quickly identify the opportunities and consequences of new and emerging technologies and trends, and leverage those for the benefit of the organisation at multiple levels.

People have frequently referred to me as a futurist although I insist that I’m a “now-ist” – I talk about things that are or will have an impact now or in the near future – it’s just that so many people are still so far behind in their thinking that it looks like the future to them!

But I don’t, and can’t possibly, know everything that there is to know – so how do I do it?

With a little help from my friends

When it comes to making sense of the deluge of digital information available to us these days, we need superhuman powers to sort, sift and think through the consequences and implications of the changes we observe around us. I discovered long ago that (sadly) I don’t have the mental or memory capacity to process this all on my own.

So I start with making a note of things that make me go “hmmmmm” or “ahhhhh”.

I used to write this stuff down but thankfully these days it’s a simple click to save a link in a cloud based service that is device independent – this is important to me as I constantly work across multiple devices and multiple locations – but the most important bit is what comes next:

[quoter color=”plum”]I constantly share what I find with interested people[/quoter]

If I’m working within an organisation, this normally starts out with my immediate team and a handful of people across different functions that have expressed an interest in my work and if it’s a really enlightened organisation, I share outside the organisational boundaries with partners, suppliers and the eco-system at large. I ask for their thoughts, comments, and insights, stimulating discussion (and often heated debate) about the consequences.

Most Importantly, I ask them to contribute what they find which contradicts or supports their views, and of course to inject new things that they have seen that makes them go “hmmmmm”.

Collaborative technologies

Ideally, the tool or method I have chosen to share information on in the first place is flexible enough to cater for comments, feedback and contributions on an open or invited manner. This has been a struggle to find in the past and has in of itself been a frequent topic of discussion – perhaps no more, thanks to Cronycle.

As the group begins to draw on their own network of contacts it develops into a “community of interest”, which might splinter into sub-communities of special interest and the whole thing takes a life of it’s own, with me as the curator, moderator and agitator at the centre to keep the conversations going.

Now instead of one pair of eyes (and one deteriorating memory), we start building an organisational mine of information to dip into at will.

There will of course still be noise and there will still be effort involved in extracting “the good stuff” – but now it’s infinitely easier and my role can move to one I’m most comfortable with – that of Storyteller – the one who goes out and evangelises the thoughts, hopes, dreams and fears of the collective mind in order to stimulate innovation and change.

[quoter color=”plum”]Now instead of one pair of eyes we start building an organisational mine of information to dip into at will.[/quoter]

OK, OK – I’ll admit – that’s only the “art” part of the process – to do this professionally and make a career out of it there’s a whole lot more “science” to add in order to distil the data into actionable insights – something I will be covering at a high level in the book I’m currently writing – but you have to start somewhere and these three steps are a good start:

  • capture what you see in a place you can share it
  • start the discussion
  • extract “the good stuff” and go tell the story

So there it is – my “secret” – I’d love you to share yours with me!

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Follow Andrew on twitter: @andrewvorster

Find out more about Andrew: www.andewvorster.com

For more on innovation stimulation check out the progress on Andrew’s book: www.makingmoonshine.com

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Get Better Insight from Collaboration with Cronycle
Reading Time: 2 minutes

yammer usersThe team here at Cronycle believe collaboration is not just chatting. Collaboration is when communication, content, and information become insight. We want to go beyond being an enterprise social network and give our users a better option to collaborate.

Millions of organisations continue to look for ways to improve how they share information with their colleagues. By switching to Cronycle, Yammer users can get more insight from workplace collaboration. Invite your team today to start sharing and collaborating on information that is important to your work.

By switching to Cronycle you get:

collaboration   Collaboration

             Work in teams across your organisation in dedicated spaces for projects.

one_platform   From one platform

             Upload, save, comment, and annotate on content and information.

content boards

quality_insights   Quality Insight

             Collaborative insight from content to help you make decisions.

discovery   Discovery

             Create news feeds with search queries that are relevant to you and your team.

stay_conected   Staying Connected

             Work from our iOS app and save content on-the-go with our Content clipper.

engagement in Cronycle web and iOS

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Become A Cronycle Blogger
Reading Time: 1 minute

Guest blog for Cronycle

Cronycle is looking for guest bloggers to contribute to our dedicated audience of marketers, researchers, and analysts. We love to collaborate and guest blogging is great a way to network and share your expertise with others. Together we can give readers fresh ideas, and perspectives. 

What we stand for

We are dedicated to taking the noise out of mass media and providing content that matters most to our audiences. We believe that curation, collaboration and technology can help us achieve that. 

What we are looking for

We would love to hear your content ideas. We like topical posts, how-to guides and tips on:

  • Workplace Collaboration
  • Content Marketing
  • Research Analysis
  • Future of Work
  • Employee Advocacy and Evangelism
  • Future of Journalism
  • Impact of algorithms or algorithmic filtering

Guidelines

  • Original post (not published any elsewhere in the last 3 months)
  • 800 words minimum
  • If you’re keen to produce an infographic, a data-driven opinion piece or have a left-field idea please send us your pitch
  • Please send us any examples of previously published work

Benefits of Writing for Cronycle

  • Content published to our audience
  • Shared with our newsletter subscribers 
  • Regular Contributors will have their articles featured in our in-app Discovery section for users to subscribe to
  • Pro-package discount; use Cronycle to help you write epic content and collaborate with the other Contributors

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Collaboration and Insight for your Research Through Cronycle Boards
Reading Time: 4 minutes

 

New look for Cronycle

We’ve been working hard at Cronycle and have a really exciting release to share with everyone.

We want to make it simple to research any topic with a small team to gain true business insight. As part of that, it should be easy to find relevant information with regards to your research, but also easy to understand which articles your team finds most interesting.

As a result, we’ve updated our Board’s to include many new collaboration features so you can benefit from the expertise of your team when working on new projects.

Key Features:

  • You can now upload any file to Cronycle and to celebrate, we’re giving free users the opportunity to trial this premium feature!
  • New engagement scores and metrics will make it easy to quantify how valuable the whole team believes the articles are
  • You’ll be able to filter and search through your boards according to many different filters, including tagging, specific team members preferences and content type.

A New Collaborative Experience with Cronycle Boards

Boards are like a notice board where you pin post-it notes, articles, and images, or like a scrapbook that contains annotations and articles.

However, whereas before a noticeboard is confined to a particular physical place; a Cronycle Board can be accessed from anywhere in the world. And it can easily be reorganised so you can see a project in a new light, and make better decisions.

Navigation

The first thing regular users will notice is the updated navigation. When you click on the Board icon on the left-hand side, your Boards will be categorised according to the Boards that you own, and the Boards that you have access to.

Screenshot of boards for cronycle

When you click on a board, you’ll also find the settings have moved as a drop down menu from the top. Click on the yellow cog to change your Board description and who can access the Board. Soon you’ll be able to control which external applications have access to the Board too – like Buffer, Mailchimp, or the SEC.

setting for boards in cronycle platform

Add Any File or Link to a Board

Now you can drop any link into a board by inputting it into this box. Additionally, you can write annotations and notes around the link.

post a link or a note on boards

You can upload any file to a Board using this button. By any file, we mean literally ANY file can be uploaded to a board. This includes jpegs, gifs, pngs, pdfs, .doc, .xml and many other file types. Many can be annotated and commented on as well, so you can see all your notes related to a specific project.

upload file to cronycle boards

Engagement Metrics from Your Team

Before you could comment on articles and understand what your team were thinking. Now we introduce other engagement metrics:

  • Upvote / downvote – every collaborator can upvote or downvote articles
  • Who has read the post?
  • All of this contributes to an engagement score – so you can immediately see the articles that have attracted the most attention

get engagement from content

Filtering and Search

In order to find the information that you want, you want to be able to easily re-organise your Board.

With our new update, you can now search through the entire Board using the right-hand search bar.

With our filtering, you can view articles that specific people on your team have added or commented on, or view articles and notes that have certain tags.

filter content on boards

New Look Feeds and Custom Feeds

The majority of updates have been made to our Boards. However, given the new navigation, there is a critical update for Custom Feeds. Instead of accessing the Custom Feeds settings via the left-hand bar, we have put a yellow cog on an enlarged Custom Feed.

Here you can:

  • Amend and add new filters
  • Change the Sources associated with the Custom Feed
  • Update Description
  • Delete a Feed

custom feed settings

Any other updates?

We’re always working to improve Cronycle! Let us know what you think and sign up today.

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Is Your Social Media Feed ALWAYS Interesting? Learn How to Make It More Engaging!
Reading Time: 3 minutes

You open your laptop, click on your browser and then, almost like a reflex, you type in the first letter of your preferred social media platform. Let it be the letter ‘F’, ‘T’, ‘Y’ or perhaps even ‘L’. About 30 seconds into your brainless stalking you realise that nothing really interesting is going on. Your feed is bland. You start feeling self-aware and close your browser, feeling unsatisfied.

Everybody uses social media for different reasons but overall, most feel frustrated when their newsfeed is filled with content that isn’t relevant to them. On average, people spend around 4.15h a month on social media platforms. That’s about 13.8 minutes a day.

Social Media Engagement StatsIn Europe, the average is around 20.2 minutes a day. How much content of quality would you say you interact with? How much do you love the brands and websites that do give you information that you want to read?

[quoter]How much do you love the brands and websites that do give you information that you want to read?[/quoter]

As a social media manager, you care about how engaging the information is that you present to your target audience. You want their news feed to be improved by the content you give to them. So how can you do this?

How can you make sure the content you provide them is above and beyond  the competition?

There are simple steps you can follow to curate content and make sure that they will encounter informative, relevant material on their social media networks.

Three Simple Steps for Curating High-Quality Articles for your Social Media Audience

Create Quality Content for Your Social Media Feed That Your Audience Will Love

If you think about curating content to post on your social media, then it’s half about discovery, then it’s about sorting that information, then it’s the admin of getting it out there, and then you have to measure your output and see what’s working and what isn’t.

It goes without saying that there are other techniques to employ with your social media. You’ll want to reach out to potential customers, engage in debates and answer questions from your community. This is just a small portion of the social media executives job description. But it is also one that takes a fair amount of time!

Write a List of Websites you Regularly Check for Interesting Content

Firstly – create a routine for where you will gather this information from.

  1. What are other blogs / content providers where you get inspiration for your social media feed?
  2. Are there any specific keywords generally throw up articles that are interesting for your audience? For example, if your audience cares about outsourcing, perhaps keywords like ‘outsourcing trends’ or ‘outsourcing trends 2016’. Then you can set up a Google Alert so you’re kept abreast of articles published on that topic.
  3. What are your competitors producing on their social media feeds?

This is all about ensuring you have a checklist of places to go if you are looking for new information. You can either keep checking each of these every morning manually…..or you could use Cronycle.

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Use a Scheduling Tool

Plug the best articles into a social media scheduler. This is something that most social media managers and business owners do as a best practice, and they are aware of how much time it can save them.

We like using Buffer – however, we know that others use Hootsuite, Meet Edgar or CoSchedule. It’s really up to you. We like this guide to Social Media Schedulers that lists the pros and cons of the above.

Measure What Works and What Doesn’t

Don’t forget to measure your social media so you can improve the quality of the posts you check every day. Make sure you know which articles perform better, and then try and hypothesise why that may be the case. Make sure that you have a way of testing whether your hypothesis is true or false.

It could be those specific keywords in the headline work, or whether you post an article that is behind a paywall.

Cronycle will help take the pain out of the first and third steps of this process. Check out our guide to only spending a couple of minutes a day finding articles to post to your followers.

About Cronycle:

Cronycle is a collaborative research platform. It is used by many social media marketers to curate their social news feeds, as well as content marketers, journalists and agencies. It’s free to sign up and use the platform.

Learn more about Curating Content For Social Media here

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