How to share a curated feed on Cronycle
Reading Time: 3 minutes

Welcome to Cronycle your content discovery and collaboration platform.

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We’ve noticed a real difference in engagement when we share a whole Custom Feed on social, compared to a single article. We believe this is because a Custom Feed gives your readers context on a whole subject, rather than just access to a single article.

Make sure you give your audience contextual information

Choose what Custom Feed you would like to make public. Expand the feed then click on the share button on the right-hand side. The pop-up modal will give you the option to make the newsfeed ‘publicly visible’.

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When a feed is available to the public they will be able to see a description for the feed. This is useful for giving your readers context about what they’re seeing. In order to add a description expand the newsfeed then click on the settings cog. On the drop-down menu there will be description box, enter the desired information there.

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Your personal information will also be visible to the public when you share Custom Feeds. You may choose to include some personal info regarding yourself or your company. Click on your profile page and choose a profile photo, a cover photo and write an about blurb.

starting a new team

Share a curated feed on social, email or your intranet

Click the two arrows to expand your Custom Feed. then click on the share button (near-left of the expand button). You’ll have the link to share the Custom Feed here, as well as in your Custom Feed settings.

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Now you can post the Custom Feed on your social media, blog, website or share it with your team
Additionally, you can post directly to Twitter, Google+, Facebook, LinkedIn and email. This is advantageous because your colleagues and friends don’t need to have a Cronycle account to see the articles you’ve curated.

When your colleagues see the Custom Feed without an account it will look like this:

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Voila! Your Custom Feed is out for the world to enjoy.

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Our research on topics: Mobile World Congress
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Mobile World Congress

Mobile World Congress in Barcelona is with us once again. The conversation has moved on from talking about mobile infrastructure to what can be done with mobile. Which apps are going to take off? How will mobile drones start to influence our day-to-day lives? How can mobile be leveraged in both a consumer and business environment?

Cronycle is a content platform, and as such, we’ve restricted our coverage of MWC to the future of news, content and media when looking at mobile. We’ll be posting collections of articles throughout the event – and please do let us know if you’d like any information on the talks via @cronycle.

In the meantime, keep up to date by viewing which articles the speakers are tweeting here:

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Key Topics


News & Content on Mobile – New Trends in Consumer Consumption

Consumers are interacting with each other more and more via one-to-one messaging apps as opposed to one-to-many social media apps. Publishers who are able to engage their audience on these channels will have an engaged audience which they can then begin to monetise. Some publishers have already thought about these channels; Cosmopolitan claims they get 3 million visitors a day on Snapchat, and a number of Brazilian publishers use Whatsapp to get news stories from their audience and send relevant articles to those who ask for them.

Below are a selection of articles about consumer consumption and mobile:

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Mobile Advertising: Ad-engagement and Ad-blocking

Advertising in a physical environment has had to be static and ‘message based’ – there was no way to interact with the consumer and so billboards and print adverts served a ‘brand awareness’ function. However, in a mobile environment, the screen is simply too small to deliver advertisements with room for any value, without impacting the editorial around it. As a result, 2015 saw the rise of the ‘ad-blocker’ where many downloaded apps to increase the speed of their browser, but in the process blocked ads from publishers websites.

In order to move forwards, mobile advertising needs to be less ‘preachy’ and more participatory. Ads need to be invitations to digital events, or access to an exclusive stage to communicate with like-minded people. They need to be seen less as static campaigns and more like conversations.

A list of articles about ‘ad-blocking’ can be seen below:

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Enabling Smart Workforce

Mobile is changing the way that we interact with each other in a physical space. And no where can that be more true than in the office. Employees who sit across each other in a physical space often use collaborative applications and technologies which are designed for flexible working. This is leading to the dissolution of the office as a necessary institution for work.

For example, Buffer announced they would be closing their physical office in Q4 last year. As start-ups start to see the cost benefits for everyone to work remotely, you wonder how long it will take for larger organisations to follow suit.

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Personalisation and On-Demand Economy

Technology and mobile has paved the way for the ‘super-niche’ market. Where services used to have to cater to a vast target-market in order to be profitable, now companies can find people with an extremely niche set of interests far quicker via the web. This change has been accelerated by mobile as people are able find new forums and services the whole time – which means more niche business models become viable.

Below are a selection of articles about the on-demand economy.

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Tech Startup Day 2016 – Brussels
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Tech start up day brussels

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With more and more entrepreneurs in Europe and worldwide, it’s becoming more important to create networks of people who are trying to find the best process for a new business. How do you get funding for the early stages? When is the best time to hire your first employee? How do you create a monetisation model?

Tech Start Up day in Brussels is instrumental in giving advice and networks to start-ups. At Cronycle, we want to share some best practice articles and ideas so that you can keep informed of current and future trends in entrepreneurship.

Here’s a list of what the speakers and workshop leads are tweeting about, before, after and during the event.

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Key topics:


Funding for start-ups

For many start-ups, it’s a huge financial risk for the founders to leave their job and start a new business. As a result, understanding the best ways to fund your business is critical. Is it wise to try and bootstrap your business compared with going to the effort of finding investors? What are the best ways to impress venture capitalists and quickly grow your business?

With all these things, the nature of your business will depend on the course you take. There are different rules for new agencies and consultancies in comparison to SaaS and e-commerce platforms.

Here’s a selection of articles that mention Startup funding and investment:

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Cronycle is a collaboration platform for content. You can curate articles like we’ve done above, and also work in teams to create intelligence.

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Talent – Finding the best employees in the early stages

For the first hires, it is a similar risk for the founders. Although they are guaranteeing themselves a salary and maybe some equity, there is every chance the business could go bust in the next 3 months, and the work involved can be chaotic and unprocessed.

Added to this, finding the right employees can make or break a business in it’s early stages. You want someone with the right amount of experience and the right amount of hunger to push the business forward.

Finding talent isn’t necessarily just about finding the right people. It also takes a fair amount of strategy to know which employees will deliver the most value. Do you need an iOS developer or a marketing expert? Which will help to grow the business more? Where are the founders lacking expertise and you need a helping hand. Is it wise to go for an employee at all and instead look for freelancers?

Again, to help you navigate through this minefield we have curated a selection of articles about Startups and recruitment.

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Cronycle is an excellent platform for start ups to help their strategy and their marketing. We’re a collaboration platform for long form content.

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Marketing – finding your first customers

With the rise of inbound marketing and content, the old ways of finding your first customers by networking and cold calls has been completely disrupted. What is required is a brand new set of skills to market yourselves. Do you need a growth hacker to help you grow a user base quickly through the first few months? How much investment are you going to put into your content marketing? And is there still room for traditional sales expertise and business development?

Find out more via these curated articles

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TED 2016 – Dream
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TED 2016 dream

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TED 2016 conferences bring together great thinkers who expand on the biggest problems of our age – some of which you didn’t realise were problems.

The Cronycle editorial team have taken 3 out of the 12 themes to be discussed at TED 2016 Dreams in Vancouver, Canada – to offer our own thoughts as well as curate a stream of articles for further reading. It would be great to find out what the speakers, event organisers and attendees think of our work, so do tweet as @cronycle.

Take a look at what the speakers are tweeting; before, during and after the event via this live stream of collections.

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Session 2: Radical Repatterning

Session 7: Imagine there’s no countries

Session 8: Nightmare


Radical Repatterning

Identifying and manipulating patterns is turning into one of the most reliable ways to be innovative.

But where did all this start?

Alexandre Koyre wrote a paper in 1943 entitled Galileo and Plato. He believes the scientific advancements which happened through the revolution occurred because of a fundemental shift of thinking. This meant that Galileo and his contemporaries didn’t have to improve on scientific theories that came before, but instead “had to destroy one world and replace it with another”.

This fundamental shift in thought was the move from an Aristotelean theory of physics, to a Platonic theory. In brief, an Aristotelean theory of physics does not include ascribing numerical value to things like ‘speed’. However, a Platonic view of the world allows for this type of thinking. As soon as you allow yourself to think in this way, then it is natural that the scientific revolution could have occurred.

This was a radical way to repattern the way we see the world. And has caused us to be able to innovate within these numbers to create new and defined systems.

To see the latest articles published about the ‘scientific revolution’ then please check out the below:

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Imagine there’s no countries

There are implications to a world without countries – such as how do you apply a set of laws for a wide range of cultures; how will people identify themselves after the loss nationality; will there be any controls over freedom of movement? How will immigration be controlled?

The Syrian crisis has brought this topic to the fore of international policy. All around the world borders are being tightened to restrict the flow of immigration and refugees.

With such importance being placed on immigration is it interesting to consider a world where our social relations isn’t based on fear and a rhetoric of us against them.

Below is  a set of curated articles of Immigration and Refugees:

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There are many nightmare scenarios which scientists, activists and humanitarians can point towards and campaign against. Whether looking at climate change, world health threats, ideological political extremism or poverty, there is plenty of work for us to do. In order to narrow down this topic, the Cronycle editorial team looked to the questions posed to the public for the Longitude prize in 2014.

The Longitude Prize offers £10m for a solution to the biggest scientific problem of our time. To decide what the ‘biggest scientific problem’ of our time was, 6 questions were posed to the public.

  1. How can we fly without damaging the environment?
  2. How can we ensure everyone has nutritious sustainable food?
  3. How can we prevent the rise of resistance to antibiotics?
  4. How can we restore movement to those with paralysis?
  5. How can we ensure everyone has access to safe and clean water?
  6. How can we help people with dementia live independently for longer?

The public decided they wished the winner to find a solution to resistance to antibiotics. But this doesn’t mean that the other 5 questions are vital in securing the future of our planet, and our humanity.

Below is a curated stream of articles which shed light on the above topics:

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Research: The Lift Conference 2016
Reading Time: 2 minutes

Lift Conference

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The impact of digital technologies is being felt across the sector. The implications of networks like Blockchain, as well as the promise of artificial intelligence and sophisticated programming, makes every industry ripe for disruption. Innovation is at the heart of the future of work and we’re looking forward to discussing some of the biggest trends with you all at Lift Conference.

Take a look at what the speakers are posting on Twitter in real time:

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Key Topics:


Digital Customer Experience

Making sense of Artificial Intelligence


The blockchain is the technology which underpins Bitcoin – it’s a method of recording transactions, agreements and contracts. The interesting part is it’s decentralised – the ledger is not stored in one place but instead across many computers around the world. This makes it a very transparent network, but also one which is difficult to hack.

Using the blockchain banks can improve their financial transactions, money can be evenly distributed to refugees and diamond miners hope it will end the trade in conflict diamonds.

Take a look at what is being talked about with blockchain in the articles below:

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Digital Customer Experience

Creating a great customer experience is the new commercial battleground – with it becoming harder to differentiate on price or product – you want to differentiate on an excellent experience.

The two biggest initiatives are customer journey mapping and personalisation – so technology is at the forefront of giving customers the best possible experience.

Below is a collections of articles on the topic of customer experience and digital:

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Making Sense of Artificial Intelligence

Artificial Intelligence is misunderstood in so much as there is a ‘magical’, ‘dystopian’ or ‘quasi-religious’ language which surrounds it. If we are to believe that we are creating an intelligence which is similar, or greater, than human intelligence, then there are a lot of ethical implications. It is also difficult to understand how this intelligence will behave in the workplace and change our business.

If, on the other hand, we are to understand artificial intelligence as being a complicated algorithm, designed for a specific task and purpose, then the ‘magical’ nature of AI evaporates. It is easy to understand how such things are good for business. However, this has already been part of business for years – the exciting part is just how good developers are getting at it.

Check out this collection of articles which references A.I:

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IoT Tech Expo Europe 2016
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IoT Tech Expo

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We are in a world where the internet of things is becoming a reality. Different objects are able to communicate with each other and change their behaviour according to the environment you are working in. IoT is present in many different industries from manufacturing through to city planning through to government.

IoT Tech Expo Europe features speakers from Lego, Shell, NHS, Intel, O2 ,Dennis Publishing, IndieGoGo and many more. Check out which articles they care about and are tweeting below:

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Key topics:

 IoT and Smart Cities

Sensors have a measurable impact in the way that we can plan our cities in the future. Already, we are able to see where traffic is in real-time, and you can choose to take a less congested route. IoT will also be able to help cities become more environmental and sustainable – leading to a greener and less polluted future for it’s inhabitants.

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The Automation of Society

Many are touting the slippery slope argument around data and IoT. They believe there will soon be a point where machines will be able to run society as a benevolent dictator. However, there are many articles refuting this idea. It will be interesting to hear Dr Dirk Helbing’s point of view!

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The wearable market continues to expand and this creates huge opportunity for IoT. ‘Wearables’ are not limited to heath gadgets for fitness fanatics. They can be instrumental in health and safety for construction workers, and how brands communicate with their customers.

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IoT has exciting implications for the way we can monitor our health, as well as our families. Sensors have already been put in parents homes to monitor whether or not they fall, and transport costs have decreased as people don’t have to go to the hospital to have their blood pressure taken. What is next for this sector?

Here is a collection of articles about MHealth and IoT.

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How do you create original pieces of content marketing?
Reading Time: 6 minutes

Orginal content marketing ideas

“We are thinking about content marketing as campaigns, we need to do better”
Joe Pulizzi, Content Marketing Institute

I watched a keynote this week from Joe Pulizzi in which he quoted that 9 out of 10 marketers are doing some form of content marketing, but 50% don’t have a strategy and don’t know what success looks like. A statistic that made him cry was that on average only 30% of content marketing is effective. That’s right. 30%.

He believes that we are treating our content marketing efforts as campaigns and that to get the results we simply need to do better. To stop looking at our marketing activity as a chance to use up all our words and limited attention of our audience with bits and bobs about our products and features. We need to take the time to understand customers and create something remarkable and unique that will build your audience. This will take time, brands that have hit the content jackpot took a slow and steady approach, created amazing content in one particular format, regularly, they built their audience, and then saw results. It is a marathon and not a sprint.

[quoter color=”jeans”]We need to take the time to understand customers and create something remarkable and unique that will build your audience.[/quoter]

So how do you get marathon ready?

How to understand and empathise with your customers

You need to have a deep understanding of your customers and the things that keep them up at night. Get obsessive over your customer and all the questions they have on a topic that you love talking about, Joe Pulizzi calls this “the sweet spot”.

What to do: Create your customer persona and identify an umbrella theme and then draft some pain points or issues that happen to match your sweet spot.

For example: Let’s say I own a craft store, love knitting and want to help more people get their knit and purl on. I have the resource to blog regularly about the topic and my goal is to create a community, with the business goal to sell more knitting goods.

Start by creating your umbrella theme:

User persona pain points

And then dig into your target personas issues and pain points to map out topics that will trigger a response.

cronycle google trend

Once you’ve created this, then use Google Trends a great and FREE tool that can help shape your strategy. Use it to plug in your user pain points and see what the interest is over time for that topic. You will most likely find that people do the same things, at the same time, each year. Track this in an excel doc that will be your ‘go to’ editorial calendar where you have the insights and backing to create and publish content at a time when your users are searching for answers.

Head to the bottom right of this tool and select “Rising”. This shows not only the top queries for this term, but what is trending. It’s a nice little growth hack which you can use to jump on and be ahead of the competition in creating content on a growing topic.

cronycle google trends

Still staring at your blank piece of paper?

So you have your editorial calendar and you know that you need to publish something on a theme based on your persona insights and Google Trends data  Avoiding Knitting Pain from Knitting Tension Problems” where do you start?

Use this formula to brainstorm your ideas:

Source + Theme + Format + Idea = Engaging Content

Let’s break each section down.

Source: What are you basing your content angle on?

  • Curated: assembling content around your brand and themes
  • Created: original content based on themes and pain points of persona
  • Co-market: partnership or influencer based content
  • Recycle :repurpose content, integrated formats

Theme: The pain point you’re going to focus on, these will link back to your editorial calendar.

Format: How are you going to deliver your content? The Content Marketing institute suggests you focus on one format and regularly publish. For example, a 10 min podcast every Monday. There are many to choose from and you need to select based on your resources and budget:

Here are a couple of examples:

chart content marketing ideas 2

Ideas: Once you know your format, what ideas can you use. Below are some examples.

Chart content marketing ideas

Now let’s put this into action for my knitting example.

Worked example of creating a brand new content piece

Source: Created – a brand new original piece of content

Theme: “Avoiding Knitting Pain from Knitting Tension Problems”

Format: Blog


  • Q&A: With doctor or health professional on how to avoid tension injury when knitting
  • How to: A detailed how-to guide on avoiding tension problems
  • Interview: With well known or influencer knitter on how they tackle pain from knitting tensions
  • Top 10: Top 10 ways to get tension problems and how to avoid
  • Facts and Figures: How many people suffer from tension problems cause by knitting

Tools to help create original pieces of content marketing

There is a lot of competition out there and your content needs to cut through. So, you need to be original, offer value, and be consistent. When you have pulled one of your ideas forward to create your content, use tools to support the writing process.

I have been using Cronycle to follow in real time what is being currently published and talked about in my chosen area, I even created a newsfeed for ‘Knitting’. This is going to give insights quickly to see if something has already been covered, and to check whether I have a different angle on the articles written. Previously I used Google Alerts, RSS feeds, and scrolling through social monitoring tools, but it took a little too long and didn’t always pick up an article quick enough.

cronycle collections

You should also (where possible!) ask your team for advice. Your company employees have knowledge and opinions, sending an email with a link to an article and asking them to read it or comment has never really got much traction when I have tried it.

Instead, try creating boards in Cronycle and pinning articles to base your research and ask team members to annotate. Another plus is to use the tool to find influencers who may want to co-write content or help your distribution efforts.

Content should be easy to read, when you are ready to publish, try using the Hemingway App which will highlight areas to review.

cronycle hemingway content marketing

Hello pretty picture – the design factor

The more visual your content, the more engaging you will be. We don’t all have designers at our fingertips and you can do without a fine for taking a Google Image which is has a copyright fine. I have been using Canva a lot recently as it has either free images and graphics, or if you do need to buy them, they cost $1. Affordable pictures for your content, even on a budget!

canva cronycle content marketing

There you have it! Please tweet me with your opinions!

About Jill Quick

Lead Instructor and Trainer for General Assembly and an author for Smart Insights. She loves to work, teach and write on Digital Marketing , particularly on Content Marketing, Google Analytics, and Email Marketing. She is a Digital Marketing Consultant at Quick Marketing.

You can follow her on Twitter @jillquick or connect on Linkedin

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Rumours about algorithmic timeline resurface at Twitter – our approach to filtering
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Twitter Algorithm 2

On February 6th it leaked Twitter is planning on using algorithms to filter the newsfeed. Currently tweets are displayed by reverse chronology. Now, Twitter is proposing that they will implement an algorithm which understands what you’ve liked and disliked before, and make sure it serves up that ‘relevant’ content to you first.

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Why is an algorithmic timeline so controversial?

As the user community is saying; an algorithmic news feed is a move towards a Facebook newsfeed.  A Facebook newsfeed shows you information from the people whose post you interact with most through the platform first; in particular your ‘like’ interactions with posts. You may never see updates from some of your friends at all if you haven’t interacted with them recently, however insightful or relevant they are to you.

Zeynep Tufekci, assistant professor at University of North Carolina at the school of Information and Library Science, has written eloquently and convincingly about the dangers of algorithmic filtering for society in relation to the coverage (or rather lack of) of the Ferguson shooting in on the Facebook newsfeed. There is already a case of important news stories not being conveyed to individuals because of the wrong algorithm.

As Theo Priestley wrote in his Forbes article:

“What’s more, “Following” someone will become pretty much pointless since they don’t matter and their tweets will be buried amidst the inane babble you preferred before. The inevitable backlash may force Twitter HQ to implement more features to help filter out the noise. For example, creating a List of users is easy enough but currently there’s no way to arrange what you’ve Liked into anything meaningful to reference in the future.”

[quoter color=”honey”]There’s no way to arrange what you’ve liked into anything meaningful to reference in the future.”[/quoter]

If you’re looking for Twitter to be a trusted news source for your business; then an algorithmic newsfeed is not going to work for you. The algorithm will be a black box out of your control – and you risk not being fed the interesting, niche content which will give you true insight for your business. You will not know what you don’t know, not because you don’t want to but because the algorithm decided for you

Introducing Cronycle

With Cronycle you can filter your feeds exactly the way you’d like to see them. We go a step further than the current twitter feed. Do you want to see the articles people are posting with a specific keyword? Then filter your tweets! Your feed will always be arranged transparently in a manner which you choose – with the default setting being chronological.  You can do the same with your RSS feed.

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Not only is Cronycle a way of monitoring your twitter feed to find the most interesting articles being discussed on the web, but it is also an annotation and collaboration platform. Once you have found the article, you want to make sure you can store it in the right place, and discuss it with your team. Cronycle gives you the functionality to do that. There is true filtering power in collaborating in small teams on your topics of interest.

We are just getting started at Cronycle. We believe before we surrender to the algorithm there is a lot that can be done to help   individuals, teams and clients find the content they want effectively.

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News about #RIPTwitter and their algorithmic feed:

[cronycle collection=”pd26a62b1″ name=”RIPTwitter” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454795961684″]

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Annotate articles with inline comments from Cronycle
Reading Time: 2 minutes

annotate articles in-line commenting

In our quest to help teams enrich article and create intelligence from the abundance of content on the web, we have added a new functionality: inline commenting. Now, not only can you comment and annotate the whole article – you can also add your commentary to specific parts within the text too.

This is particularly useful for highlighting a important passage, create further knowledge for yourself or your team. You can give the rest of your team important signal as to what is interesting within the text.

[quoter color=”sand”]You can give the rest of your team important signal as to what is interesting within the text.[/quoter]

This will improve your collective intelligence. Are you going to reference an article in a blog post or a whitepaper? How about alerting your team to particular quotations inside the article which are best to reference? Is there a particular statistic quoted that doesn’t sit too well with you, and you think needs double checking? Notify the rest of your team with an inline comment.

We understand in depth functionality for annotating articles is key for intelligence building with your team.

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annotate articles in-line commenting

Localised context for annotation

If you have just signed up to Cronycle you will have been given a ‘My board’ (or you can create your own). As you know we think that you should have different boards for different topics of interest or group of digital explorers. So when you start annotating articles with inline comments, you have a convenient place to store your annotations either for you to check later – on ‘My Board’ or with your fellow digital explorers on a team board.

We will continue to add functionality to make sure these annotations can be shared in the context you find relevant. Expect exciting features in the future. Here at Cronycle, we believe your annotation work is highly dependent on context whether for yourself, your team or your clients.

As ever, please send us your thoughts and feedback either through the app or mail us here.

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AI, Agency and Choice
Reading Time: 4 minutes

AI Agency Choice

The following blog was originally posted on Jesper Wille‘s blog here.

You know there’s a lot of talk about artificial intelligence – or AI – these days. Just this week another high-profile voice was added to the choir when Steve Wozniak, one of the founding members of Apple, joined in to voice his concern about the dangers of AI.

At the same time, companies all over the world and across the spectrum, from Google, Facebook and Microsoftto nickle-and-dime startups, promise a new dawn of both life and technology driven by smart machines – the message is that soon nobody will have to make dull choices because computers will be intelligent, and they’ll know you like a friend and make choices for you.

And now I’m going to add my nasal voice, too – but my angle on this is going to be a little different, as per usual.

I’m not that kind of expert but I’m not actually sure we’re going to see strong AI in machines anytime soon – but the thing is, as far as these issues are concerned it doesn’t matter. We’re perfectly able to create problems, even danger, with the computers we have now, and we’re also already seeing some boundry-breaking moves in choice and decision-making.

[quoter color=”honey”]We’re also already seeing some boundry-breaking moves in choice and decision-making.[/quoter]

The reason it doesn’t matter is that the issue at hand isn’t how intelligent a computer may be – the issue is what agency it has. Now, as an advisor, helping businesses work and thrive in the modern world, I’m not about to scare everyone away from what is clearly right in front of us. Instead, I am going to talk about some of the considerations we should be having to make the most of it.

When talking about agency we’re actually able to deploy a sliding scale that looks a bit like this:

AI Agency Choice

We’ll want to find out where we reside – or wish to reside – on that scale. “We” here meaning anyone with a product or service, but also, crucially, the users of said product/service. It’s important to note that there isn’t anything inherently wrong on either end of the scale. Some things are best left to be people-decisions, some things machines can handle just fine, and many things will work best with a blend of human and machine decision-making.

But we need to select that level of agency deliberately.

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Let’s grab an example from right now: Your news feed. You know, whatever that might be – a selection of newspaper websites, an app, Facebook or whatever. We all know there’s just too much information/content out there, but there are different ways of dealing with it. For example, Facebook already filters your stuff – the filters assume you’ll want more of the same so if you interact with things you get more of whatever the system considers “the same” (the formula for which is unknown). The effect of this kind of filtering is additive exposure for a reverse funnel of content; you’re shown what’s “popular” with you, and you interact with some of it, and are shown more of that subsection, and so on.

The same reverse funnel effect is seen anywhere there’s a popularity algorithm in place. Check out your music streaming service of choice – there’s a very small sliver of the total library that gets massive exposure, and then it reverse-funnels off and all of the rest, comperatively, gets almost none (for example, some 4 million songs on Spotify, about 20% of its library, have never been played). People are presented with some form of “popular now” selection, and any interaction with this selection narrows it.

On the other hand there’s feeds like Twitter – it doesn’t get filtered algorithmically but you can curate it by way of your choice of sources, and then it’s up to you to click or not click. Most online news services – aggregated or individual – also don’t filter. Here the choice is all yours, and you have to keep choosing every time you open the feed.

AI Agency Choice

Landing in between and putting curation tools front and center are services like Feedly, where you create collections of sources, save stories etc. An even more powerful curation tool is the startup Cronycle which is intended for people who have to navigate feeds and sources professionally and in groups – say, for journalistic work, or researching your field of work, seeking inspiration and so on.

[quoter color=”rowan”]Even if they really are super-smart the issue is still agency: What level of decision is yours, and what resides with the service.[/quoter]

What we’re seeing is different takes on the issue of agency, and the intelligence of the computers doesn’t much matter. Even if they really are super-smart the issue is still agency: What level of decision is yours, and what resides with the service. We know we can’t read, watch or listen to everything, something is going to get sorted out – we just need to be aware of how this sorting happens, and who the agent is in it. As I said, there’s nothing wrong with either alternative; it’s all about choice. What we need to do – in a wholly undramatic, constructive, even utilitarian way – is figure out how, when and why we want machines, smart or not, to help us make better decisions.

Whether we make and sell them, or just use them.

Graphics by Jesper W. of CPH

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Save articles for later with Content Clipper for Android
Reading Time: 1 minute

Save Articles for Later

We’ve just launched our Content Clipper for Android in the Google Play Store! Android phones can save articles for later by adding content to boards whilst their browsing the web from today! Our Content Clipper for Android phones is now available from Google Play!

Download Android Content Clipper here

What is the Content Clipper?

Android users told us they spend a lot of time browsing the web on their mobile for content. Our first product for Android users means you can easily save articles which are useful for your work to relevant boards. This may be to ‘read-it-later’ or to ‘share with your team’ or even to annotate articles whilst you’re on the move.

Save Articles for Later

Click on share on your phone, and the option to share via Cronycle will come up. You can log in to your app via your phone. Then you will have a list of your boards from your account ready to clip the article.

This is exciting news for all Android users of Cronycle. We’d love to hear your feedback. Please mail us with your thoughts.

Download Android Content Clipper here

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The evolution of Cronycle iOS – 2.0 out today!
Reading Time: 2 minutes

Cronycle iOS 2.0

Great news for our users with iPhones – we’ve redesigned and relaunched our iOS app and you can download it today from App Store.

Download the iOS app here

Our users want an application where it is easy to read relevant content from your collections on whilst on the move, and also where you can easily share and annotate relevant articles to boards when you find them on your mobile. They want an application which easily fits into their every day workflow. As a result, we’ve optimised the app for curating content rather than creating new collections and boards afresh. It’s designed for users who have created their collections and boards on the desktop platform already.

Cronycle iOS 2.0

Check out the collections view. Scroll down to see articles in the collections. Scroll across to view new collections.

Cronycle iOS 2.0

How nice  are the boards! Easily check articles added by your team, and annotate on the fly.

Cronycle iOS 2.0

Our mobile applications are designed to be used concurrently with the desktop version of the platform. Cronycle on the iOS is a fantastic news reader and collaboration tool. Please use the desktop version for creating new collections, boards and teams.

Download the iOS app here

Cronycle iOS 2.0 Content Clipper

Cronycle iOS 2.0 is includes an easy way to share an article from any application or browser straight to a board. If you find an article on Safari, LinkedIn, Twitter etc you can ‘save it for later’ or annotate it for your teams benefit. Simply click share, and the opportunity to post an article to a relevant board will be presented to you – as shown below.

Cronycle iOS 2.0

Download the iOS app here

We’re really excited about getting feedback about this app! We’ve developed it so our users have a great mobile experience with Cronycle. Please contact us with your feedback and let us know what you think!

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Innovate Tufts
Reading Time: 3 minutes


Innovate Tufts Cronycle

Innovate Tufts draws together academics and thought leaders to discuss key trends in technology. Given technology is fuelling new business models and ways of making decisions, discussion around pertinent topics is vital. As a result, the editors at Cronycle wanted to facilitate discussion by creating a landing page dedicated entirely to the event.

Cronycle is a collaboration platform for content. We help you develop complex business ideas with your team, both by feeding you ideas from external influencers, and with powerful tool to help you unlock the signal from within your own heads.

Check out what the speakers are tweeting; before, after and during the event; here:

[cronycle collection=”p6d8f03fa” name=”Innovate Tufts Speakers” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454334847399″]

[quoter color=”aqua”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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Key Topics

  1. Using data to make better decisions
  2. Disruption in finance industry from FinTech


Using data and technology to make decisions

The ease of data capture has led to a dramatic change in decision making. It is now possible to measure the exact consequence of various decisions and A/B test different ideas. As a result, hitting on the best methodology or strategy is much easier to do.

However, there are a number of operational problems with using data. It can be difficult to know when to use data, and when to rely on instinct. Data can also be misleading. When you have too much data and you’re not sure what question it is trying to answer, you may be fed inaccurate and damaging information. If you become too reliant on the insight which data can give you, it may lead to a lack of innovation as you struggle to think outside of the box.

Below is a collection of articles, curated by the Cronycle editors, which discuss big data and decision making.

[cronycle collection=”pd13a45cf” name=”Innovation in Action” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454334859984″]

[quoter color=”rowan”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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FinTech – disruption in the finance industry

FinTech covers all manner of technological innovations. From the future of payments to cryptocurrencies to new retail banking models and equity finance – no area is safe from start-up disruption.

Equally, a huge amount of money is being ploughed into the sector by VCs and analysts. M&A activity is up, as technology and financial firms look to quickly acquire start-ups with promise.

Relevant articles:

Below is a collection of articles about FinTech:

[cronycle collection=”p6e2a5ba9″ name=”New Trends and Fintech” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454334888105″]

[quoter color=”honey”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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Innovate Tufts – closing thoughts

With a range of speakers like Paypal’s Melissa O’Malley, PopVox’s Rachna Choudhry and Sandbox’s Jean Donnelly the conversation is likely to be lively. Tweet us your thoughts @cronycle.

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Silicon Beached 2016
Reading Time: 3 minutes

Silicon Beached

It is now the norm for businesses and organisations to constantly review their strategy. Silicon Beached will inspire innovators, influencers and technologists about new ways to approach their enterprise in light of digital development.

Cronycle is a collaboration platform for content. We help you develop complex business ideas with your team, both by feeding you ideas from external influencers, and with powerful tool to help you unlock the signal from within your own heads.

Check out what the speakers are tweeting; before, after and during the event; here:

[cronycle collection=”p1d145262″ name=”Silicon Beached Speakers” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454331791287″]

[quoter color=”aqua”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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Key Topics

  1. Corporate and Social Responsibility in the Enterprise
  2. Corporate Communications in a Digital Age
  3. Capturing Consumer Attention


CSR: it makes business sense to create purposeful projects rather than campaigns

Many businesses incorporate CSR into their annual calendar. Quite often these are ‘campaign’ driven – an office may head out for a day a year to clear up a community garden, or raise money for charity. They are often organised internally by the company itself, usually the marketing or HR department. However, this could be an outdated way of implementing a community that cares at work.

It is much easier for corporates to contribute to larger initiatives, and integrate charity into their every day process. Perhaps by recycling old hardware so it given to developing countries, or ensuring the community their business operates in is sustainable.

When a CSR project becomes part of company culture, the time and cost investment in that campaign decreases dramatically, whilst the impact that project has increases. It makes more business sense.

Below is a curated collection of articles about CSR by the Cronycle Editors:

[cronycle collection=”p30aa57ce” name=”CSR” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454330928791″]

[quoter color=”petrol”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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Would You Date Your Brand?

The way brands communicate with their clients and prospects has had to change. Customers are able to react instantly to brand messages and behaviour. As new platforms are shaping the way that we communicate with each other personally, brand communication strategy also has to continually change to keep up with a changing culture.

Below are a collection of articles about brand communication created using Cronycle:

[cronycle collection=”pac3f2129″ name=”Brands Online” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454330941478″]

[quoter color=”honey”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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Capturing engagement from message ridden consumers

An exponential increase of content published online and increased use of distracting personal devices has led to an attention deficit from consumers. It’s harder than ever to engage them. The balance of power has shifted, publishers and brands are not blocking consumers from information, but instead are having to fight to ensure their content gets read.

Given that the attention of your consumer leads to brand recognition and a sale, becoming best-in-class in engagement is of perennial concern for brands. It’s a new age problem caused by technology, but one which will be solved by technology too.

Check out this collection of articles which discuss how to capture engagement in a world with attention deficit:

[cronycle collection=”pf75e456a” name=”Digital Channel Engage” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454330978329″]

[quoter color=”flamingo”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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Closing Thoughts from Silicon Beached

Tweet us your thoughts @cronycle.

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How to Filter Feeds
Reading Time: 2 minutes

Filter Collections Cronycle

This is a guide to filtering newsfeeds in Cronycle. The algorithms that are used in feeds are entirely set up and controlled by you. There is no ‘master algorithm’ working behind the scenes which can hide content that you might want to see, or place sponsored content in front of you. This gives you a remarkable amount of freedom.

This has many benefits – you will not only see content from publishers which create headlines which inspire you to procrastinate, nor will you be drawn into an echo chamber.

However, you have the ability to control your feed, and only see the articles which suit you.

Basic Filters in Cronycle

The basic filters are simple. Type in key words or key phrases which must (or must not) appear in the headline or copy of the articles. Press enter after each key word or phrase. This filtering system comes up as standard. In the below example, the articles presented in this feeds will contain EITHER ‘oil price’ OR ‘barrel price’. However, if an article contains the phrase ‘barrel price’ AND ‘Shell’, this article will never appear in the feed.

cronycle basic filter on newsfeed


N.B. Naming a feed does not include that keyword as a filter

Advanced Filters in Cronycle

You have the opportunity to create advanced filters when you open the newsfeeds, then click on the setting cog on the top right. In the drop-down menu there will be advanced filter option.

Advanced filters allows you to use the ‘and’ function. This is would happen in instances where you want two key phrases in the article, however you don’t want those words to necessarily appear next to each other. Please see the below example:

advanced filter on newsfeed


Should I use all Twitter and RSS feeds?

When starting out, we recommend using all your sources in your feeds. As you get more comfortable with the filtering, you can think about whether you’d like to just use feeds direct from publishers, or articles which are posted on twitter.

How To Filter Feeds: Conclusions

If you would like some more information, or would like to discuss how you would like to filter news feeds please contact us.

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