On February 6th it leaked Twitter is planning on using algorithms to filter the newsfeed. Currently tweets are displayed by reverse chronology. Now, Twitter is proposing that they will implement an algorithm which understands what you’ve liked and disliked before, and make sure it serves up that ‘relevant’ content to you first.
Why is an algorithmic timeline so controversial?
As the user community is saying; an algorithmic news feed is a move towards a Facebook newsfeed. A Facebook newsfeed shows you information from the people whose post you interact with most through the platform first; in particular your ‘like’ interactions with posts. You may never see updates from some of your friends at all if you haven’t interacted with them recently, however insightful or relevant they are to you.
Zeynep Tufekci, assistant professor at University of North Carolina at the school of Information and Library Science, has written eloquently and convincingly about the dangers of algorithmic filtering for society in relation to the coverage (or rather lack of) of the Ferguson shooting in on the Facebook newsfeed. There is already a case of important news stories not being conveyed to individuals because of the wrong algorithm.
As Theo Priestley wrote in his Forbes article:
“What’s more, “Following” someone will become pretty much pointless since they don’t matter and their tweets will be buried amidst the inane babble you preferred before. The inevitable backlash may force Twitter HQ to implement more features to help filter out the noise. For example, creating a List of users is easy enough but currently there’s no way to arrange what you’ve Liked into anything meaningful to reference in the future.”
[quoter color=”honey”]There’s no way to arrange what you’ve liked into anything meaningful to reference in the future.”[/quoter]
If you’re looking for Twitter to be a trusted news source for your business; then an algorithmic newsfeed is not going to work for you. The algorithm will be a black box out of your control – and you risk not being fed the interesting, niche content which will give you true insight for your business. You will not know what you don’t know, not because you don’t want to but because the algorithm decided for you
With Cronycle you can filter your feeds exactly the way you’d like to see them. We go a step further than the current twitter feed. Do you want to see the articles people are posting with a specific keyword? Then filter your tweets! Your feed will always be arranged transparently in a manner which you choose – with the default setting being chronological. You can do the same with your RSS feed.
Not only is Cronycle a way of monitoring your twitter feed to find the most interesting articles being discussed on the web, but it is also an annotation and collaboration platform. Once you have found the article, you want to make sure you can store it in the right place, and discuss it with your team. Cronycle gives you the functionality to do that. There is true filtering power in collaborating in small teams on your topics of interest.
We are just getting started at Cronycle. We believe before we surrender to the algorithm there is a lot that can be done to help individuals, teams and clients find the content they want effectively.
News about #RIPTwitter and their algorithmic feed:
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