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Image from Buffer
On 26th August, Buffer hosted an excellent Twitter Chat on ‘Content Curation’. Given this is a topic close to Cronycle’s heart this discussion gave us a great opportunity to talk about curation and how content marketers can do this best.
So here is a recap of the questions Buffer asked it’s audience, as well as a quick summary of the answers given. We’d also like to offer Cronycle’s own perspective – giving ourselves the luxury of more than 140 characters(!)
Q1: How do you learn what kind of content your audience wants to read?
Three themes were repeated here; 1) ‘Listen to your audience 2) Use Analytics to see what works best and 3) Understand what your audience already reads
This is a tricky question because all too often people don’t know what they want to read until they’ve read it.
You can listen to what your audience needs to create content which answers a specific question, like ‘how do I embed images in my social media’? For these types of content pieces, it’s really helpful to listen to your audience and use analytics to see what kind of material works.
However, it can’t be overlooked that readers like to be challenged. This material will need to be unique and go beyond what they think they want to hear. Articles that express new ideas are often infinitely more successful than standard topics, but they’re hard to predict.
There may be a way of finding ideas for ‘new topics’. If you look beyond the publications and influencers that your audience typically reads you can find new ideas. Most people are stuck inside their own echo-chamber, and so perhaps you can see what people are saying in a different geography, or a slightly different bias. You can repurpose and research that information to fit your audience.
Click this link to see the original Buffer post
Q2: Where does content curation fit into your workflow?
There was a consensus that curation should regularly feature in your workflow; some people spent a couple of hours a day researching and working on curation, others once a month. It was clear that it could be a time-consuming aspect of their work.
The interesting thing about this question is to understand what you mean by content curation. If content curation is researching for a new topic, and understanding more about your industry, then this is likely to feature in your every day workflow. If it’s something a bit more proactive – finding specific articles to feature on your website or in your social media then curation takes a bit more work.
We think that content curation should be a continuous process and should almost work seamlessly with what you are doing in your day to day work. Ideally you should be able to feed off the ideas of your colleagues and community as well when you are looking for new ideas. This kind of philosophy is part of the Cronycle product development and ethos.
Click this link to see the original Buffer post for Q2
Q3: What are your favourite tools/resources for discovering new content?
The following tools were applauded by the Buffer chatters: twitter lists, feedly, newsletters, podcasts, medium, Google alerts and good old fashioned ‘digging around’.
We’re not even going to try and be unbiased here. Cronycle is built for content discovery. What’s more – it’s focused on making it easy for our users to find relevant content quickly. This is how we do it:
- Give our users complete control over sources and keywords
- Account for stumbling across content – and encompassed within this highlight sources which may be influencing you too much
- Listen to your network – given the tool integrates with twitter you can follow a public network. It also accounts for teams so you can quickly see what your private colleagues recommend you read, which isn’t shown on public social media channels.
Click this link to see the original Buffer post for Q3
Q4: When curating content, how often do you include your own content?
Responses to this post varied – some believed it was important to make sure content is personal, and as a result you should always include your own content.
The variety in answers to this question came because there could be many different interpretations of ‘curating content’. Does this mean curating content on your own website? In which case, yes, you should definitely include your own content! In newsletters? It’s probably best to use other content for credibility reasons as well. What about on social media? It depends on the relationship you have with your audience. We wrote a post about different types of content curation which you can see here.
Click this link to see the original Buffer post for Q4
Q5: How do you sift through and sort content?
Some people mentioned apps like feedly and pocket which aggregate different publishers content (through RSS feeds) and display the articles on one interface. Other people said that sorting had to start with keywords and preferred Google alerts.
We’ve got to be biased again – Cronycle is built to filter out the noise! It also incorporates features to help sort through your content with your teams. How do we do this?
- We give you the tools to use the sources you choose – like a news reader or RSS aggregator
- All the articles from your chosen sources can then be refined again by keywords
- To sort content we provide boards
- You can add specific articles to boards
- As well as comment on articles and create specific notes
- Soon you’ll be able to upload images and pdfs to your boards too to make them a comprehensive view of your content ideas
Click this link to see the original Buffer post for Q5
Q6: How do you curate content when you have a very specific niche?
Finding relevant bloggers was key here and using twitter lists. It was clear that when you have a specific niche, individuals are just as important to follow as publications.
This is interesting because so often publications are created for general purposes, and when you have a specific niche it’s even harder to find exactly what you are looking for. It’s also an interesting question because everyone has a specific niche. There is no person who is always looking for exactly the same content. As a result, everyone should be thinking about how they filter out the noise effectively and make sure they don’t miss out on the content relevant for them!
Click here to see the original Buffer post for Q6
Q7: Let’s share! What are your three favourite blogs?
Check out responses to this question here
We hope you find this summary helpful and you can think about content curation with a bit more clarity. Thanks to Buffer for hosting such an amazing twitter chat.
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