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Guest blog for Cronycle

Cronycle is looking for guest bloggers to contribute to our dedicated audience of marketers, researchers, and analysts. We love to collaborate and guest blogging is great a way to network and share your expertise with others. Together we can give readers fresh ideas, and perspectives. 

What we stand for

We are dedicated to taking the noise out of mass media and providing content that matters most to our audiences. We believe that curation, collaboration and technology can help us achieve that. 

What we are looking for

We would love to hear your content ideas. We like topical posts, how-to guides and tips on:

  • Workplace Collaboration
  • Content Marketing
  • Research Analysis
  • Future of Work
  • Employee Advocacy and Evangelism
  • Future of Journalism
  • Impact of algorithms or algorithmic filtering

Guidelines

  • Original post (not published any elsewhere in the last 3 months)
  • 800 words minimum
  • If you’re keen to produce an infographic, a data-driven opinion piece or have a left-field idea please send us your pitch
  • Please send us any examples of previously published work

Benefits of Writing for Cronycle

  • Content published to our audience
  • Shared with our newsletter subscribers 
  • Regular Contributors will have their articles featured in our in-app Discovery section for users to subscribe to
  • Pro-package discount; use Cronycle to help you write epic content and collaborate with the other Contributors

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Cronycle is a Shoreditch tech start-up and we are looking for a content intern
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typewriter

Do you have…?

An inherent curiosity…

in knowledge – you should be interested in literally everything from the beauty economy to growth hacking, to media buying to enterprise risk to business strategy to Alzheimer’s to M&A… the list goes on

in discovering how things work – when you get your hands on an interesting platform you have the ability to stretch and push the platform to make it perform in incredibly creative ways

And are you naturally…

personable – chatty, friendly and good with language

assertive – happy to speak up when they have a good idea, and to raise concerns in the right environment

 

You’ll learn about marketing, editorial, customer experience and sales. We aim to give the following skills to our interns –

  • Principles of content marketing
  • E-mail marketing
  • Building a user community
  • Customer Service
  • B2B content production
  • Content management systems (CMS)
  • Search engine optimisation (SEO)
  • Editorial curation and publishing skills
  • Mining marketing analytics

Imagine being one of the first to curate the Instagram blog, or being responsible for managing the front page of Sky News. Cronycle is a brand new B2B platform and we are looking for people who are excited about curating our newsfeed and inspiring our users to push their Cronycle more.

60% of your day will be spent acquiring good B2B marketing skills listed above, and 40% will be spent curating the editorial of the platform.

[quoter color=jeans] Cronycle is committed to offering quality internships [/quoter]

  • We pay a fair wage – a London wage for a graduate who has invested in their education – the equivalent of 22k a year.
  • A fixed term – you will not be an intern for longer than 4 months – we will not let the you feel uncertain about your future prospects
  • Realistic expectations – we want to give you responsibility without pressure. We expect this to be a learning environment and not an uncomfortable one.

To apply – sign up to Cronycle by emailing us and use the tool to research and write a 500 word article on each of the following topic areas:

  1. How to curate content
  2. The future of growth hacking
  3. One other topic of your choosing

Create a WordPress site and upload your work. We would like to see a curated collection as well as the article. Please show evidence that you have researched the topic using the Cronycle tool.

Please send the link to the site with short introductory email to Alice.

We look forward to seeing your ideas!

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Content Curation & Tools – Summary of a Twitter Chat Hosted by Buffer
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Image from Buffer

Image from Buffer

 

On 26th August, Buffer hosted an excellent Twitter Chat on ‘Content Curation’. Given this is a topic close to Cronycle’s heart this discussion gave us a great opportunity to talk about curation and how content marketers can do this best.

So here is a recap of the questions Buffer asked it’s audience, as well as a quick summary of the answers given. We’d also like to offer Cronycle’s own perspective – giving ourselves the luxury of more than 140 characters(!)

 

Q1: How do you learn what kind of content your audience wants to read?

Black and White Reading

Three themes were repeated here; 1) ‘Listen to your audience 2) Use Analytics to see what works best and 3) Understand what your audience already reads

Cronycle Answer:

This is a tricky question because all too often people don’t know what they want to read until they’ve read it.

You can listen to what your audience needs to create content which answers a specific question, like ‘how do I embed images in my social media’? For these types of content pieces, it’s really helpful to listen to your audience and use analytics to see what kind of material works.

However, it can’t be overlooked that readers like to be challenged. This material will need to be unique and go beyond what they think they want to hear. Articles that express new ideas are often infinitely more successful than standard topics, but they’re hard to predict.

There may be a way of finding ideas for ‘new topics’. If you look beyond the publications and influencers that your audience typically reads you can find new ideas. Most people are stuck inside their own echo-chamber, and so perhaps you can see what people are saying in a different geography, or a slightly different bias. You can repurpose and research that information to fit your audience.

Click this link to see the original Buffer post

 

Q2: Where does content curation fit into your workflow?

Workflow

There was a consensus that curation should regularly feature in your workflow; some people spent a couple of hours a day researching and working on curation, others once a month. It was clear that it could be a time-consuming aspect of their work.

Cronycle response:

The interesting thing about this question is to understand what you mean by content curation. If content curation is researching for a new topic, and understanding more about your industry, then this is likely to feature in your every day workflow. If it’s something a bit more proactive – finding specific articles to feature on your website or in your social media then curation takes a bit more work.

We think that content curation should be a continuous process and should almost work seamlessly with what you are doing in your day to day work. Ideally you should be able to feed off the ideas of your colleagues and community as well when you are looking for new ideas. This kind of philosophy is part of the Cronycle product development and ethos.

Click this link to see the original Buffer post for Q2

 

Q3: What are your favourite tools/resources for discovering new content?

Tools

The following tools were applauded by the Buffer chatters: twitter lists, feedly, newsletters, podcasts, medium, Google alerts and good old fashioned ‘digging around’.

Cronycle answer:

We’re not even going to try and be unbiased here. Cronycle is built for content discovery. What’s more – it’s focused on making it easy for our users to find relevant content quickly. This is how we do it:

  • Give our users complete control over sources and keywords
  • Account for stumbling across content – and encompassed within this highlight sources which may be influencing you too much
  • Listen to your network – given the tool integrates with twitter you can follow a public network. It also accounts for teams so you can quickly see what your private colleagues recommend you read, which isn’t shown on public social media channels.

Click this link to see the original Buffer post for Q3

 

Q4: When curating content, how often do you include your own content?

typewriter

Responses to this post varied – some believed it was important to make sure content is personal, and as a result you should always include your own content.

Cronycle answer:

The variety in answers to this question came because there could be many different interpretations of ‘curating content’. Does this mean curating content on your own website? In which case, yes, you should definitely include your own content! In newsletters? It’s probably best to use other content for credibility reasons as well. What about on social media? It depends on the relationship you have with your audience. We wrote a post about different types of content curation which you can see here.

Click this link to see the original Buffer post for Q4

 

Q5: How do you sift through and sort content?

Working with pad

Some people mentioned apps like feedly and pocket which aggregate different publishers content (through RSS feeds) and display the articles on one interface. Other people said that sorting had to start with keywords and preferred Google alerts.

Cronycle Answer:

We’ve got to be biased again – Cronycle is built to filter out the noise! It also incorporates features to help sort through your content with your teams. How do we do this?

  • We give you the tools to use the sources you choose – like a news reader or RSS aggregator
  • All the articles from your chosen sources can then be refined again by keywords
  • To sort content we provide boards
    • You can add specific articles to boards
    • As well as comment on articles and create specific notes
    • Soon you’ll be able to upload images and pdfs to your boards too to make them a comprehensive view of your content ideas

Click this link to see the original Buffer post for Q5

 

Q6: How do you curate content when you have a very specific niche?

Man working in coffee shop

Finding relevant bloggers was key here and using twitter lists. It was clear that when you have a specific niche, individuals are just as important to follow as publications.

Cronycle answer:

This is interesting because so often publications are created for general purposes, and when you have a specific niche it’s even harder to find exactly what you are looking for. It’s also an interesting question because everyone has a specific niche. There is no person who is always looking for exactly the same content. As a result, everyone should be thinking about how they filter out the noise effectively and make sure they don’t miss out on the content relevant for them!

Click here to see the original Buffer post for Q6

 

Q7: Let’s share! What are your three favourite blogs?

Check out responses to this question here

 

We hope you find this summary helpful and you can think about content curation with a bit more clarity. Thanks to Buffer for hosting such an amazing twitter chat.

Sign up for Cronycle here

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