Event

Tech Startup Day 2016 – Brussels
Reading Time: 3 minutes

Tech start up day brussels

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With more and more entrepreneurs in Europe and worldwide, it’s becoming more important to create networks of people who are trying to find the best process for a new business. How do you get funding for the early stages? When is the best time to hire your first employee? How do you create a monetisation model?

Tech Start Up day in Brussels is instrumental in giving advice and networks to start-ups. At Cronycle, we want to share some best practice articles and ideas so that you can keep informed of current and future trends in entrepreneurship.

Here’s a list of what the speakers and workshop leads are tweeting about, before, after and during the event.

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Key topics:


 

Funding for start-ups

For many start-ups, it’s a huge financial risk for the founders to leave their job and start a new business. As a result, understanding the best ways to fund your business is critical. Is it wise to try and bootstrap your business compared with going to the effort of finding investors? What are the best ways to impress venture capitalists and quickly grow your business?

With all these things, the nature of your business will depend on the course you take. There are different rules for new agencies and consultancies in comparison to SaaS and e-commerce platforms.

Here’s a selection of articles that mention Startup funding and investment:

[cronycle collection=”p6a66ccd1″ name=”Start up Funding” style=”inline-slideshow” width=”100%” height=”550px” instance=”1455280130951″]

 

Cronycle is a collaboration platform for content. You can curate articles like we’ve done above, and also work in teams to create intelligence.

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Talent – Finding the best employees in the early stages

For the first hires, it is a similar risk for the founders. Although they are guaranteeing themselves a salary and maybe some equity, there is every chance the business could go bust in the next 3 months, and the work involved can be chaotic and unprocessed.

Added to this, finding the right employees can make or break a business in it’s early stages. You want someone with the right amount of experience and the right amount of hunger to push the business forward.

Finding talent isn’t necessarily just about finding the right people. It also takes a fair amount of strategy to know which employees will deliver the most value. Do you need an iOS developer or a marketing expert? Which will help to grow the business more? Where are the founders lacking expertise and you need a helping hand. Is it wise to go for an employee at all and instead look for freelancers?

Again, to help you navigate through this minefield we have curated a selection of articles about Startups and recruitment.

[cronycle collection=”pea292f57″ name=”Startup:Finding the best” style=”inline-slideshow” width=”100%” height=”550px” instance=”1455280148755″]

 

Cronycle is an excellent platform for start ups to help their strategy and their marketing. We’re a collaboration platform for long form content.

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Marketing – finding your first customers

With the rise of inbound marketing and content, the old ways of finding your first customers by networking and cold calls has been completely disrupted. What is required is a brand new set of skills to market yourselves. Do you need a growth hacker to help you grow a user base quickly through the first few months? How much investment are you going to put into your content marketing? And is there still room for traditional sales expertise and business development?

Find out more via these curated articles

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TED 2016 – Dream
Reading Time: 3 minutes

TED 2016 dream

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TED 2016 conferences bring together great thinkers who expand on the biggest problems of our age – some of which you didn’t realise were problems.

The Cronycle editorial team have taken 3 out of the 12 themes to be discussed at TED 2016 Dreams in Vancouver, Canada – to offer our own thoughts as well as curate a stream of articles for further reading. It would be great to find out what the speakers, event organisers and attendees think of our work, so do tweet as @cronycle.

Take a look at what the speakers are tweeting; before, during and after the event via this live stream of collections.

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Content:

Session 2: Radical Repatterning

Session 7: Imagine there’s no countries

Session 8: Nightmare


 

Radical Repatterning

Identifying and manipulating patterns is turning into one of the most reliable ways to be innovative.

But where did all this start?

Alexandre Koyre wrote a paper in 1943 entitled Galileo and Plato. He believes the scientific advancements which happened through the revolution occurred because of a fundemental shift of thinking. This meant that Galileo and his contemporaries didn’t have to improve on scientific theories that came before, but instead “had to destroy one world and replace it with another”.

This fundamental shift in thought was the move from an Aristotelean theory of physics, to a Platonic theory. In brief, an Aristotelean theory of physics does not include ascribing numerical value to things like ‘speed’. However, a Platonic view of the world allows for this type of thinking. As soon as you allow yourself to think in this way, then it is natural that the scientific revolution could have occurred.

This was a radical way to repattern the way we see the world. And has caused us to be able to innovate within these numbers to create new and defined systems.

To see the latest articles published about the ‘scientific revolution’ then please check out the below:

[cronycle collection=”pab1cd1fd” name=”Radical Repartterning” style=”inline-slideshow” width=”100%” height=”550px” instance=”1455544450385″]

 

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Imagine there’s no countries

There are implications to a world without countries – such as how do you apply a set of laws for a wide range of cultures; how will people identify themselves after the loss nationality; will there be any controls over freedom of movement? How will immigration be controlled?

The Syrian crisis has brought this topic to the fore of international policy. All around the world borders are being tightened to restrict the flow of immigration and refugees.

With such importance being placed on immigration is it interesting to consider a world where our social relations isn’t based on fear and a rhetoric of us against them.

Below is  a set of curated articles of Immigration and Refugees:

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Nightmare

There are many nightmare scenarios which scientists, activists and humanitarians can point towards and campaign against. Whether looking at climate change, world health threats, ideological political extremism or poverty, there is plenty of work for us to do. In order to narrow down this topic, the Cronycle editorial team looked to the questions posed to the public for the Longitude prize in 2014.

The Longitude Prize offers £10m for a solution to the biggest scientific problem of our time. To decide what the ‘biggest scientific problem’ of our time was, 6 questions were posed to the public.

  1. How can we fly without damaging the environment?
  2. How can we ensure everyone has nutritious sustainable food?
  3. How can we prevent the rise of resistance to antibiotics?
  4. How can we restore movement to those with paralysis?
  5. How can we ensure everyone has access to safe and clean water?
  6. How can we help people with dementia live independently for longer?

The public decided they wished the winner to find a solution to resistance to antibiotics. But this doesn’t mean that the other 5 questions are vital in securing the future of our planet, and our humanity.

Below is a curated stream of articles which shed light on the above topics:

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[cronycle collection=”pe5d7f531″ name=”Sustainability and food” style=”inline-slideshow” width=”100%” height=”550px” instance=”1455544628232″]

 

[cronycle collection=”pf041abbb” name=”Resistance to antibiotic” style=”inline-slideshow” width=”100%” height=”550px” instance=”1455544637237″]

 

[cronycle collection=”p6e9c853b” name=”Restore Movement” style=”inline-slideshow” width=”100%” height=”550px” instance=”1455544647684″]

 

[cronycle collection=”pd9801e73″ name=”Safe and Clean Water” style=”inline-slideshow” width=”100%” height=”550px” instance=”1455544655327″]

 

[cronycle collection=”pda84be5c” name=”Dementia” style=”inline-slideshow” width=”100%” height=”550px” instance=”1455544729277″]

 

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IoT Tech Expo Europe 2016
Reading Time: 2 minutes

IoT Tech Expo

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We are in a world where the internet of things is becoming a reality. Different objects are able to communicate with each other and change their behaviour according to the environment you are working in. IoT is present in many different industries from manufacturing through to city planning through to government.

IoT Tech Expo Europe features speakers from Lego, Shell, NHS, Intel, O2 ,Dennis Publishing, IndieGoGo and many more. Check out which articles they care about and are tweeting below:

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Key topics:


 IoT and Smart Cities

Sensors have a measurable impact in the way that we can plan our cities in the future. Already, we are able to see where traffic is in real-time, and you can choose to take a less congested route. IoT will also be able to help cities become more environmental and sustainable – leading to a greener and less polluted future for it’s inhabitants.

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The Automation of Society

Many are touting the slippery slope argument around data and IoT. They believe there will soon be a point where machines will be able to run society as a benevolent dictator. However, there are many articles refuting this idea. It will be interesting to hear Dr Dirk Helbing’s point of view!

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Wearables

The wearable market continues to expand and this creates huge opportunity for IoT. ‘Wearables’ are not limited to heath gadgets for fitness fanatics. They can be instrumental in health and safety for construction workers, and how brands communicate with their customers.

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MHealth

IoT has exciting implications for the way we can monitor our health, as well as our families. Sensors have already been put in parents homes to monitor whether or not they fall, and transport costs have decreased as people don’t have to go to the hospital to have their blood pressure taken. What is next for this sector?

Here is a collection of articles about MHealth and IoT.

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Silicon Beached 2016
Reading Time: 3 minutes

Silicon Beached

It is now the norm for businesses and organisations to constantly review their strategy. Silicon Beached will inspire innovators, influencers and technologists about new ways to approach their enterprise in light of digital development.

Cronycle is a collaboration platform for content. We help you develop complex business ideas with your team, both by feeding you ideas from external influencers, and with powerful tool to help you unlock the signal from within your own heads.

Check out what the speakers are tweeting; before, after and during the event; here:

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[quoter color=”aqua”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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Key Topics

  1. Corporate and Social Responsibility in the Enterprise
  2. Corporate Communications in a Digital Age
  3. Capturing Consumer Attention

 

CSR: it makes business sense to create purposeful projects rather than campaigns

Many businesses incorporate CSR into their annual calendar. Quite often these are ‘campaign’ driven – an office may head out for a day a year to clear up a community garden, or raise money for charity. They are often organised internally by the company itself, usually the marketing or HR department. However, this could be an outdated way of implementing a community that cares at work.

It is much easier for corporates to contribute to larger initiatives, and integrate charity into their every day process. Perhaps by recycling old hardware so it given to developing countries, or ensuring the community their business operates in is sustainable.

When a CSR project becomes part of company culture, the time and cost investment in that campaign decreases dramatically, whilst the impact that project has increases. It makes more business sense.

Below is a curated collection of articles about CSR by the Cronycle Editors:

[cronycle collection=”p30aa57ce” name=”CSR” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454330928791″]

[quoter color=”petrol”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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Would You Date Your Brand?

The way brands communicate with their clients and prospects has had to change. Customers are able to react instantly to brand messages and behaviour. As new platforms are shaping the way that we communicate with each other personally, brand communication strategy also has to continually change to keep up with a changing culture.

Below are a collection of articles about brand communication created using Cronycle:

[cronycle collection=”pac3f2129″ name=”Brands Online” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454330941478″]

[quoter color=”honey”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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Capturing engagement from message ridden consumers

An exponential increase of content published online and increased use of distracting personal devices has led to an attention deficit from consumers. It’s harder than ever to engage them. The balance of power has shifted, publishers and brands are not blocking consumers from information, but instead are having to fight to ensure their content gets read.

Given that the attention of your consumer leads to brand recognition and a sale, becoming best-in-class in engagement is of perennial concern for brands. It’s a new age problem caused by technology, but one which will be solved by technology too.

Check out this collection of articles which discuss how to capture engagement in a world with attention deficit:

[cronycle collection=”pf75e456a” name=”Digital Channel Engage” style=”inline-slideshow” width=”100%” height=”550px” instance=”1454330978329″]

[quoter color=”flamingo”]Cronycle is a collaboration platform for content. Make decisions on complex topics using your teams with Cronycle.[/quoter]

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Closing Thoughts from Silicon Beached

Tweet us your thoughts @cronycle.

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Digital Content Summit 2016
Reading Time: 3 minutes

Digital Content Summit

Digital Content Summit

The Digital Content Summit takes place on Tuesday, 26th January 2016. The opportunity in this sector is huge as consumer appetite for digital entertainment and content approaches $220 billion this year. This conference will prove tremendously insightful for anyone who wants to capitalise on the promise of digital content; whether publishers, social media marketers, content and digital agencies or brand content managers.

In line with this topical event, the Cronycle Editors have spent some time putting together collections of recommended reading for each of the topics, along with a point of view which may be discussed at the event. We’ll be following the event live on twitter – contributing with the hashtag #dcs2016 – so let us know your thoughts via @cronycle

Check out the articles the speakers tweet live via this real-time updating collection.

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Key topics

 


 

IoTs impact on digital content distribution

IoT greatest impact for digital content distribution will be on the advertising and retail industry. The types of delivery most discussed are digital signage, ‘beacons’ and mobile push notifications. These all rely on understanding where a specific person is, and understand that person may like to receive a particular form of communication.

These types of content distribution will be reaction based. ‘Did you know you are 2 miles away from a McDonalds?’ ‘There’s 20% off on that dress you were looking at online in store now’ or media similar to retargeting adverts online, however in the physical world.

When it comes to long-form content IoT may have a large and measurable impact on intelligent content production. IoT will contribute towards journalism more driven by data, as complicated infographics about current trends can be instantly distributed online.

Further reading – a collection of articles which mention ‘IoT’ AND media or digital content or content distribution or publishing.

[cronycle collection=”p1ac0d8b4″ name=”IoT and Media” style=”inline-slideshow” width=”100%” height=”550px” instance=”1453751639320″]

 

Is data the magic pill for understanding customers?

Gathering data from your customers becoming the holy grail for marketers. The premise is simple: you assign a simple measurable goal to a piece of content, and test accordingly to see if it hits that goal. Data can show you if one piece of content is more successful than another. It can make you understand what language resonates with your customers.

However, this is limited – data will only give you so much.

  1. Data can show you how to refine a specific marketing message, but predicting the next Ice Bucket Challenge or figuring out whether a social network like ‘Peach’ will take off is another matter. Data will not provide the solution here – but the insight and experience from your team will give you more insight.
  2. Targets for content will be short term and reliant on fairly simple consumer behaviour. A piece of content may cause a customer to sign up to a mailing list, but will that content help you convert that person into a sale? Ensure you have the right data points in place, and don’t judge content on simple metrics.
  3. The customer rarely knows the solution to their problem. A customer in 1850 asked for a ‘faster horse’ and not for a car.

Further reading – a collection of articles from trusted sources which mention ‘data’ and ‘customers’:

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History of Iron Deficiency and Anaemia

Lucky Fish is an excellent answer to a historically problem with iron deficiency. Anaemia has plagued humans since pre-historic times; small holes in the skull of ancient skeletons show the disease was common. It’s a fantastic development that we can easily solve this problem in such an original and sustainable manner.

Here’s some reading about ‘Iron Deficiency’ or ‘Anaemia’:

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