This week we rolled out a new feature update which allows you to have an enhanced curation experience. Topics.
According to the Oxford Dictionary, Topic; A matter dealt with in a text, discourse, or conversation; a subject. Likewise, according to Merriam Webster, related words subject matter/talking point/idea, point/issue (you get the idea).
Others refer to it as social listening or brand monitoring, but to us, it’s more than this … It’s a completely new enhanced curation experience. Our recent acquisition of Right Relevance means we are able to integrate their AI into our platform and increase the functionality of content being serviced to you. We have a pipeline of new features in the next few releases, but this one we are especially excited about.
A topic you ask, how is this created?
Using our algorithms, cross-referencing people and articles to created top scored influencers on the subject matter, they are then aggregated into an automated feed.
You’ll notice the Discovery section has had a facelift, by this, Topics have a new coloured banner for you to easily identify in your feed, these are red whereas the curated club content which is hand selected by the curators and team have a green banner and still available.
The advantage of having topics as a feature means you can keep up to date with the latest trending topics or selections by industries, all pre-curated and ready for you. These trending topics are constantly changing and sorted by order of most popular.
This is where it gets really special, if you have logged in with an email address, you can also connect a Twitter account to see even more personalized content. Tried and tested, these really are influenced by your activity on Twitter. This is the button to look for to make it happen;
As always, let us know if you have any thoughts on other topics or features to enhance!